Marketing & Ecommerce Manager

Ryder Cup Travel Services, as part of the Byrom group of companies, has been providing official ticket-inclusive Ryder Cup travel and accommodation packages alongside logistical support to Ryder Cup Europe, since 1997.

For the 2027 Ryder Cup held at Adare Manor in County Limerick, Ryder Cup Travel Services has once again been appointed as the Official Travel Operator and Official Accommodation Services provider responsible for securing accommodation for the various key constituent groups associated with the event. Leveraging our pedigree and expertise in helping to deliver one of golf’s most prestigious events, we aim to support thousands of travellers attending the tournament and ensure a seamless experience for all Ryder Cup fans.

Role: Marketing & Ecommerce Manager

Ryder Cup Travel Services are looking for a creative and strategic Marketing & Ecommerce Manager to the lead the Ryder Cup Travel Services marketing activities and manage the ecommerce website.

Reporting into the Group Brand & Marketing Director, and with close collaboration with the dedicated Ryder Cup Travel Services team, you will play a vital role in positioning our ticket-inclusive accommodation offering as the official, trusted, and premier source for travel packages at one of the world’s most iconic and high-profile sporting events.

Key Responsibilities

·       Develop and implement a comprehensive multi-channel marketing plan for the 2027 Ryder Cup to support long-term brand building efforts and commercial objectives, aligning marketing strategies with sales goals.

·       Develop an impactful communication strategy that amplifies storytelling, brand voice, and community engagement, connecting RCTS with global audiences through compelling content

·       Plan and execute lead generation strategies

·       Manage and grow Ryder Cup Travel Services presence across social media platforms

·       Responsible for developing and executing the live-event social strategy and communications, ensuring meticulous pre-event planning.

·       Work closely with the Customer Services team to monitor noise and feedback across online channels

·       Oversee the tender process, appointment and management of a digital marketing agency, collaborating with them to develop the PPC and display strategy to deliver appropriate brand messages and tone of voice with regular ad optimisation and keyword monitoring

o  Lead the agency to plan the best distribution of budget across campaigns

o  Lead and plan multi-territory campaigns

o  Identify target audiences

o  Manage budgets efficiently with a strong ROI and performance mindset optimising for CAC and ROAS

o  Campaign optimisation; re-structuring campaigns, improving re-targeting tactics, and testing new opportunities

o  Identify and monitor KPIs to ensure the campaigns meet targets

• Be a brand guardian across digital touchpoints, bridging brand and commerce in all activities, liaising with the marketing team at Ryder Cup Europe to ensure compliance with their brand guidelines, regulations and policies

·       Lead CRM strategies and lifecycle marketing campaigns to increase customer engagement and retention.

o  Develop DTC email marketing journeys – message, frequency, engagement, segmentation – build and deploy using Salesforce Marketing Cloud

o  Develop a customer communications plan.

·       Develop SEO structure and strategy, in collaboration with the wider marketing team, to enhance organic visibility and improve the performance of the brand's e-commerce websites.

• Manage day-to-day web merchandising and content updates
• Daily ecommerce sales and KPI reporting
• Web enhancements and UX monitoring
• Analyse competitors and market activity
• Coordinate with key business stakeholders across sales and customer service

Required Skills & Qualifications

•          Bachelor's degree in Marketing, Business, Communications, or a related field.

•          4+ years marketing experience, preferably in events, hospitality, travel, or e-commerce sectors.

•          Good digital marketing knowledge of paid search, SEO, paid social, display, affiliate marketing, and emerging channels

•          Experience in leading agencies and partners

•          Good analytical skills and experience with web analytics tools

•          Excellent project management and communication skills.

•          Fluent in English

Desired Skills & Experience

•          Experience in Salesforce (core) and Salesforce Marketing Cloud

•          Solid knowledge of HTML for email customization, with familiarity in Email Studio, Journey Builder, and audience segmentation tools.

•          Detail-oriented, proactive, and results-driven mindset with strong communication and cross-team coordination skills.

•          Creative thinker with a results-oriented mindset 

•          Experience in marketing for large-scale events, particularly in the sports or entertainment industries.

•          Familiarity with the Ryder Cup ecosystem and/or sports fan communities.

•          Understanding of SEO and Conversion Rate Optimisation principles.

•          Passion for golf and/or live sport events

Personal attributes

·       Willingness to take full autonomy of a project

·       Self-motivated and disciplined to drive campaigns forward on a timely basis

·       Team player who is willing to be adaptable around event time