Marketing Efectiveness Manager

Be part of something big

Pernod Ricard UK is part of Pernod Ricard, number two in spirits and Champagne. We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK, and are responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits and champagnes.

Pernod Ricard holds one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the top 100 worldwide. Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, Perrier-Jouët champagne.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

Your new team

The Portfolio Strategy team sits in the central team and its key purpose is to foster portfolio growth by combining Category, Market and Consumer insights, to Drive performance analysis, and strategic planning. Catalyst of investment and activation guidance supporting decision-making across the business.

About the role

The Marketing Effectiveness Manager is a newly created role designed to strengthen our ability to understand what works, why it works, and how to continuously improve marketing investment performance year on year. This position is highly impactful and requires a strongly data-driven profile, with solid understanding of insights, analytics, and campaign performance evaluation.

The role will partner closely with Marketing, Insights, Regions and external agencies to translate campaign data into clear, actionable recommendations that improve effectiveness, efficiency and return on investment

Your unique contribution

Marketing Effectiveness & Performance

• Measure and evaluate marketing effectiveness across brands and NPDs, channels and touchpoints (ATL, BTL, digital, media, activations) to identify drivers of success and opportunities for optimisation.
• Translate complex data into clear insights, stories and recommendations that improve future investment decisions.

Data, Insights & Analytics

• Leverage internal tools, dashboards and models to support data-driven decision-making, ensuring data accuracy, consistency and robustness of inputs

Business & Stakeholder Partnerships

• Act as a key partner to touch point owners and regions, supporting brand and campaign planning by providing evidence-based guidance
• Manage and coordinate external agencies and vendors involved in effectiveness measurement and analytics projects
• Contribute to the development and continuous improvement of frameworks, tools, processes and best practices related to marketing effectiveness.

Key relationships

• Portfolio Strategy & Insights Director
• Insights Manager
• Regional Teams and touch Point owners ( Media, Retail, PR)
• External agencies and analytics partners

Your blend of talent:

Technical & Analytical Skills

• Strong ability to read, interpret and work with numbers and performance data.
• Solid understanding of marketing effectiveness
• Experience turning analysis into clear, decision-oriented insights.
• Strong attention to detail and high standards of accuracy.
• Good data visualisation and storytelling skills.

Ways of Working

• Data-driven, action-oriented and solutions-focused
• Agile and comfortable working across multiple projects and stakeholders
• Able to balance analytical rigour with creative and strategic.

Personal Characteristics

• Curious and self-driven, with a continuous improvement mindset
• Team player who builds strong relationships and trust
• Proactive, accountable and resilient

Experience & Background

• Degree-level education or equivalent.
• Experience in marketing effectiveness, analytics, insights, business intelligence or related fields.
• Exposure to campaign measurement, media performance or investment optimisation.
• Experience working with agencies and cross-functional teams is a strong advantage.
• Agency, insights, analytics or consulting background is a plus.

Our mix of benefits

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.

Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on Sustainability and Responsibility (S&R).

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or e accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.