Marketing Executive

We are looking for an enthusiastic and creative marketer to capture the essence of life at our independent schools within our UK portfolio.  The main aim of this role is to communicate key messages through a dynamic and engaging marketing programme. In this role, you will support schools in delivering their marketing strategy. You will assist with day-to-day marketing activities, content creation and administrative tasks to help enhance the school’s reputation and engagement with key audiences. The successful candidate will be a creative thinker who understands social media and enjoys writing content. They will be part of a busy marketing department and will need to be adaptable and have excellent inter-personal skills as well as having a keenness to deliver excellence, and recognise the importance of attention to detail, along with first-class literacy and communication skills.   

This is a hybrid role that reports to the Admissions and Marketing Director and will work closely with the Group Marketing Manager and Digital Marketing Manager at Forfar Education. The successful candidate will also work closely with school teams and as such, the role will involve frequent travel to the schools within the UK Portfolio.   

Main Responsibilities: 

• Promote key messages through ‘story-telling’ and write engaging copy for different audiences and channels.  
• Proof-read and fact check content. 
• Manage social media posts and editorial content in line with the agreed content plan. 
• Assist the school teams with organisation and management of events.  
• Review and update websites. 
• Undertake tasks to support SEO and digital PR. 
• Write creative briefs for design of collateral. 
• Support schools with photography and film where required. 
• Consistently implement the Company’s brand guidelines and key selling messages 
• Proactively identify and respond to opportunities that raise the school and Nurseries profile within the local community. 
• Undertake research as required. 
• Manage stocks of promotional items and brochures.  
• Attend regulatory training, for example Safeguarding, Health and Safety, Compliance. 
• Support with database management, for example Alumni.  
• Share best practice with colleagues across Forfar schools. 

*Please note that some events may occur outside of normal working hours. 

This is a full-time year-round role and, although home-based frequent travel to schools is required.

Competitive salary and benefits.