Marketing Executive

Job title: Venue Marketing Executive

ABOUT THIS ROL

EThe Venue Marketing Executive is vital in embedding our venues within their local catchment area and supporting onsite delivery of marketing activity. The Venue Marketing Executive liaises with the central Trafalgar Entertainment campaigns and content teams to deliver our internal marketing strategy.

As a Venue Marketing Executive, you’ll:

• Take responsibility for the promotion of the venue and the development of strong ties with local audiences (current and potential) and local business partners.
• Organise press nights, membership events, season launches and open days to showcase the venue to potential audiences, taking the Press and PR lead for all events and productions.
• Be responsible for generating and maintaining excellent relationships with organisations in the catchment for the commercial benefit of the venue.
• Be responsible for ensuring that on-site print collateral and digital sites are updated and carry relevant information to audiences attending, and that exit leafletting, distribution and regular poster changes are carried out.
• Manage and develop campaigns for locally programmed hires and community productions.

ABOUT YOU:

You’ll be passionate and enthusiastic about theatre, live events and entertainment. Self-motivated and equipped with excellent interpersonal skills, you’ll also need a creative ‘can-do’ approach to your work and an ability to juggle multiple priorities simultaneously.

Personable, upbeat and professional, you’ll be as comfortable requesting a backstage interview with a major artiste as directing other members of staff to exit leaflet at the end of the show.

You’ll also be comfortable acting as a key point of contact within the local business community, attending meetings and events to champion the venue's work and developing positive relationships with others.

KEY RESPONSIBILITIES:

• Represent the venue (alongside the Theatre Director) in local business forums and at industry events and meetings/events as required.
• Develop excellent relationships with local businesses, organisations and local authority contacts in order to partner with them on initiatives to the benefit of the venue and the show programme, including competitions, promotions to employees, sponsorship and other activities.
• Identify local events at which to promote the venue’s programme and arrange for attendance/presence and collateral as required.
• Alongside the Theatre Director to be responsible for developing the ‘welcome’ for visiting companies and producers to give artists and producers the best impression of Trafalgar Theatres.
• Support the central Campaign team with executing the venue's brochures.
• Create in-house merchandise programmes in collaboration with the visiting companies.
• Create and maintain relationships with relevant influencers, journalists, bloggers and community leaders, build target media lists, and develop relationships with journalists and publications.
• Develop marketing campaigns and materials for on-site activities (including Creative Learning, Hospitality events and Food and Beverage) to maximise customer engagement and ensure successful campaigns.
• Collaborate with the content teams to promote, capture, and share content on all social media platforms.
• Organise and respond to audience comments/ inbox on social media, helping to develop an active online community and increase engagement.
• Manage the complaints process and provide a first level response after investigation.
• Provide updates and reports on activity to inform business planning.