Marketing Executive - Offline and Direct

Have a growth mindset? Love dogs? This is an exciting opportunity for a Performance Marketing Executive with passion for Offline (Events / Print /Outbound / Lead Generation) and Owned (Reactivations / Abandoned Basket / Referrals) Marketing to join an award winning team.

Changing the world of pet food for good
We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

An ambitious, exciting, expert, team of award-winning marketeers
In Performance Marketing it’s our job to inspire people to try Tails.com for the first time across our broad diverse channel mix. Firing up their interest in our food and setting up their dog for a lifetime of health and happiness.

Fundamentally, we excel in two key areas as a team.

Firstly, making sense of a vast amount of data, looking for the nuances of who responded to what marketing activity in what channel.

Second, we think like our customers, going deeper into why some things work and some things don’t. Then we develop hypotheses to test, learn, and iterate. That combination of analytical and creative thinking is what pushes us to ever greater achievements.

Build our brand
We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you want to join? Here’s how you’ll make a difference:

The role
Supporting the Senior Performance Marketing Manager and the Offline and Owned team on the delivery of the Offline and Owned marketing channels.

The things you’ll do:

• Support the Senior Performance Marketing Manager and team in the day-to-day relationship with agency partners as appropriate to ensure the delivery of plans in the UK, Germany and France.
• Channel areas of responsibility - to develop and deliver activity for CRM Reactivation campaigns, plus other Offline channels (Events / Outbound Marketing / Print Media).
• Support the Senior Performance Marketing Manager and team to deliver regular PCAs for the aforementioned channels, optimising performance based on data analysis and results.
• Working closely with the Brand and Creative team to ensure brand guidelines alongside channel best practice is used for your channel creative development.
• Supporting the Senior Performance Marketing Manager to deliver the regular channel forecast and reporting cadence for the UK, Germany and France.
• Work closely with the Performance Marketing Manager to ensure the impact of the forecast supports the overall UK, Germany and France Commercial Plan.
• Work closely with the Data Team to help facilitate channel optimisations.

The skills you’ll bring:

• 1-2 years in a Performance Marketing role (or closely related), agency or client-side for the UK market.
• Experience working on the planning and delivery of performance on at least one of the following channels: CRM activity (Reactivation / Abandoned Basket campaigns), Print channels (e.g. Direct Mail / Inserts), Events / Sales channels.
• Basic understanding of the interplay of all performance marketing channels and investment.
• Eager to develop an understanding of Performance Marketing channels and the appropriate application for tails.com, specifically within the Offline and Owned marketing remit.
• Knowledge of tracking and appropriate reporting cadence incl. Thoughtspot or similar data platforms, CPA, LTV:CAC etc.
• Good numeracy and analytical skills, confident with numbers and data interpretation.
• Good communication, organisation and stakeholder management skills - ability to work cross functionally.
• Experience working for a D2C / subscription / Pet Vertical / dog food brand useful.

What's in it for you?

• Competitive salary, reviewed annually
• Annual bonus, based on company performance
• Flexible core hours, giving you true work life balance
• Hybrid role to ensure this role works for you
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
• Optional 5 days unpaid leave and 1 paid volunteer day each year
• When you need a change of scenery, you can work from abroad 2 weeks every 6 months
• Health insurance for you, paid by Tails.com
• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
• Flexible paid care leave to support immediate dependants, people close to you and pets
• In-house L&D team, with access to year round courses to help drive your development
• 50% discount on all Tails.com
• Discounted gym membership

What’s next?
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

• Once you have applied your CV will be reviewed by the role’s line manager - Senior Performance Marketing Manager.
• If selected, you will then have a video call with the Senior Performance Marketing Manager to understand more about your skills and experience (30 to 45 mins).
• Should you be successful, the next stage will be a video call and you will be invited to present a task back to the Senior Performance Marketing Manager and the Head of Performance Marketing (75 to 90 mins).
• The final stage is a video call with other relevant members of the Performance Marketing Team (30 mins).

Our Commitment
We’re proud to be an active equal-opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com.

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.