Marketing Lead, UK

Here’s a Summary Of The Role

As the Marketing Lead, UK at YouGov, you'll be instrumental in implementing our Brand Activation and Account-Based Marketing strategies in the region. Your role will involve overseeing the marketing operations in the UK and Ireland, driving brand awareness, lead generation, and revenue growth through targeted initiatives.

This is a hybrid role, so individuals must be able to commute to the London office at least 3 days a week.

Regrettably, we are unable to provide visa sponsorship, so you must be eligible to work in the UK on a permanent basis.

This is a breakdown of what you’ll do (not all of it, just the important stuff):

• Develop and implement YouGov’s UK Field Marketing strategy in accordance with the global marketing strategy and wider business objectives
• Grow awareness of YouGov’s brand and our industry leading products & services throughout the UK and Ireland, our home region and second largest market
• Work closely with the Product and Brand Marketing, and Gated Content Marketing teams to strategically launch, maintain and optimize activities across 15 priority sectors in the form of Rankings and Reports
• Demonstrate the value of YouGov’s data in various activations including events, webinars, partnerships and advertising
• Work closely with the UK Research team and commercial leads to develop and maintain in-depth knowledge of commercial objectives, priorities and key accounts
• Constant monitoring of metrics and KPIs to identify areas for improvement and implementation of new structures and processes to help drive efficiencies and effectiveness.
• Liaise with and support the New Business, Account Management & Client Service teams in a shared goal of driving revenue for the business
• Work with Account Management to increase share of wallet with existing clients by ABM and cross-sell
• Manage a small team in the UK
• Represent the Global Marketing Department in the UK, playing a key role in the Marketing Leadership & UK Commercial Leadership Teams
  
  

These are the essentials you’ll need to get an interview:

• 5-10 years of experience in B2B field marketing, having developed strategies in order to achieve annual revenue targets
• Hands on experience managing a mixture of projects
• Strong knowledge of digital marketing channels, tools and technologies
• Strong English copywriting skills, with a portfolio to support
• Experience of marketing automation systems, CRMs and reporting tools (we use Marketo, Salesforce and PowerBi)
• Experience of developing and optimising multi-channel campaigns and always-on initiatives to drive ROI
• Team management experience
  
  

Behavioural Competencies

• Strategic Mindset – able to think long-term, identify market opportunities, and translate them into actionable campaigns
• Creative Problem-Solving – brings innovative ideas to life while maintaining alignment with brand and business objectives
• Collaborative Leadership – inspires and guides cross-functional teams, fostering a supportive, high-performance culture
• Data-Driven Decision Making – uses insights and analytics to inform strategy, measure success, and optimise outcomes
• Adaptability and Resilience – thrives in a fast-paced environment, navigating change with a positive, solutions-focused approach
  
  

It would be great if you had these to, but we’ll support you if you don’t:

• Experience of using generative AI to develop and refine content
• Identifying opportunities to apply AI and automation to increase efficiency, volume and quality of marketing efforts
• Account base marketing experience
  
  

What can you expect when you become a YouGover?

• In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday. In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing
• You will also have the option to work abroad for up to 30 days in a calendar year
• We’re big on learning, so all YouGovers have access to the vast number of courses to help develop your career
• Auto-enrolled pension scheme
• BUPA Private Medical Insurance
• Health Cash Plan
• Cycle to work scheme
• Employee Assistance Programme
• Workplace Savings Plan
• Eyecare Vouchers
• Annual Season Ticket Loan
• Corporate Gym Membership Discount
  
  

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy