Marketing Lead, WPP Open Pro

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

About WPP Open Pro:

Open Pro is WPP’s bold new self-serve, direct-to-client AI platform — built to transform how modern marketing works. Designed for marketers who want results without the wait, Open Pro is the world’s most complete AI-powered performance marketing machine. Built on top of WPP Open, it combines AI strategy, content, and activation in one seamless platform. Our mission is to deliver faster, smarter, more effective marketing — and to do it at scale.

Open Pro is a flagship initiative within WPP’s AI transformation strategy. We’re building a new kind of business unit — one that combines enterprise technology with radical simplicity, creative intelligence, and commercial impact.

Why we're hiring:

We are looking for a Marketing Lead to launch the Open Pro brand and build a scalable lead generation engine from the ground up. This role is central to building fame for Open Pro, making it the reference brand for transformative AI-powered marketing.

You will be responsible for framing and leading the marketplace conversation, executing a fast and innovative communications plan that drives awareness, credibility, and a pipeline of high-quality leads. You will own the brand's voice and identity across all touchpoints, working closely with sales and PR to establish Open Pro as the category-defining leader.

What you'll be doing:

• Brand & Content Strategy: Own and evolve the brand positioning, messaging, and tone of voice. Define and manage a content and communications strategy to launch the brand, engage the target audience, and create a library of compelling assets, including thought leadership.
• Lead Generation & Management: Develop and execute the customer acquisition strategy. Define and implement lead management, scoring, and nurture processes in conjunction with the Sales Lead, documenting everything in a central Sales Playbook.
• Digital Campaign Execution: Define, execute, and manage digital campaigns across channels like PPC, SEO, and LinkedIn to drive engagement and acquisition. You will manage the Open Pro website and social media presence, continuously optimising for performance.
• Automation & Optimisation: Identify and implement opportunities to automate lead generation and content creation processes, leveraging AI tools to drive efficiency.
• Reporting & Collaboration: Monitor and report on lead generation performance using weekly KPIs and dashboards. Work closely with product, sales, PR, and leadership teams, providing feedback to continually improve the product, proposition, and marketing performance.

What you'll need:

• Previous experience as a Marketing Manager in a B2B SaaS business or a large agency environment.
• A proven track record of creating and managing content and communications plans to drive and support lead generation activities.
• A proven track record of managing paid acquisition channels to meet customer acquisition targets and budgets.
• Experience in optimising B2B websites for conversion and engagement.
• Experience setting up and managing lead nurture processes and cycles.
• Strong data analysis skills with a focus on data-driven decision-making.
• Exceptional written and verbal communication skills.
• Experience working collaboratively across product, sales, PR, and leadership teams.
• Comfortable working in fast-paced, ambiguous environments with evolving priorities.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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