Marketing Manager - App Monetization

Our client is looking for a Marketing Manager to lead the global go-to-market (GTM) strategy and rebrand of its AdTech platform.

This is a high-impact role at the intersection of product, marketing, and engineering, focused on elevating the platform’s market presence and narrative through compelling content, thought leadership, and event strategy.

Key Responsibilities:

• Own the global brand and marketing strategy for the AdTech platform in alignment with product vision and business goals
• Act as the primary marketing lead for app monetization products—translating technical solutions into clear, engaging messaging
• Develop high-impact content including playbooks, presentations, blog posts, and case studies to support Sales, Product, and Partnerships
• Drive external communications across channels
• Plan and execute sponsored and owned events, partnering closely with internal teams and external vendors
• Use data and performance metrics to evaluate marketing impact and optimize campaign effectiveness
• Collaborate closely with Product, Engineering, Product Marketing, Legal, and other cross-functional teams to ensure marketing strategies are tightly integrated with the product roadmap

What We’re Looking For:

• 7+ years in B2B marketing, brand strategy, or partnerships marketing
• Experience in AdTech, Digital Marketing, Mobile Gaming, or Performance Marketing industries
• Demonstrated strength in content development—writing/editing across multiple formats and for varied audiences
• Strong stakeholder management and collaboration skills, especially with Product and Engineering
• Experience driving go-to-market strategy, content creation, and cohesive brand storytelling
• A data-driven mindset—comfortable analyzing metrics to guide messaging and strategy