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Our client is looking for a Marketing Manager to lead the global go-to-market (GTM) strategy and rebrand of its AdTech platform.
This is a high-impact role at the intersection of product, marketing, and engineering, focused on elevating the platform’s market presence and narrative through compelling content, thought leadership, and event strategy.
Key Responsibilities:
- Own the global brand and marketing strategy for the AdTech platform in alignment with product vision and business goals
- Act as the primary marketing lead for app monetization products—translating technical solutions into clear, engaging messaging
- Develop high-impact content including playbooks, presentations, blog posts, and case studies to support Sales, Product, and Partnerships
- Drive external communications across channels
- Plan and execute sponsored and owned events, partnering closely with internal teams and external vendors
- Use data and performance metrics to evaluate marketing impact and optimize campaign effectiveness
- Collaborate closely with Product, Engineering, Product Marketing, Legal, and other cross-functional teams to ensure marketing strategies are tightly integrated with the product roadmap
What We’re Looking For:
- 7+ years in B2B marketing, brand strategy, or partnerships marketing
- Experience in AdTech, Digital Marketing, Mobile Gaming, or Performance Marketing industries
- Demonstrated strength in content development—writing/editing across multiple formats and for varied audiences
- Strong stakeholder management and collaboration skills, especially with Product and Engineering
- Experience driving go-to-market strategy, content creation, and cohesive brand storytelling
- A data-driven mindset—comfortable analyzing metrics to guide messaging and strategy