Marketing Manager

ABOUT US

Chaucer is a leading insurance group at Lloyd's, the world's specialist insurance market. We help protect industries around the world from the risks they face. Our customers include major airlines, energy companies, shipping groups, global manufacturers and property groups.

Our headquarters are in London, and we have international offices in Copenhagen, Miami, Dubai and Singapore to be closer to our clients across the world. To learn more about us please visit our website www.chaucergroup.com

Marketing Manager

The Opportunity

Chaucer is looking for a Marketing Manager with creativity, great initiative, fantastic marketing skills and a positive personality to help drive brand awareness and growth.

This role is broad crossing digital, events and video marketing, offering the opportunity to get creative and develop.

The Marketing Manager will be responsible for developing and executing integrated marketing strategies that support the growth and visibility of Chaucer. This role is critical in aligning marketing activity with commercial objectives and delivering targeted campaigns.

Working with the Head of Marketing, the Marketing Manager will also act as a strategic partner across functions - ensuring that marketing plans are relevant while aligned with Chaucer's overall brand, values, and global marketing direction. This includes campaign planning, content creation, digital and social activation, events, sponsorships, and PR promotion.

The role:

• Social Media - You'll need creative copy writing skills across to bring the Chaucer LinkedIn channel to life, ensuring frequent engagement with followers and driving new follower acquisition.
  

• Email Management - Delivery of highly engaging email content to external data sources through the automated email platform, adopting best in class data management along the way.
  

• Website - You'll ensure the website is up to date with latest content and staff joiners. You'll also be responsible for the website UX, creating an engaging and seamless experience on the Chaucer website through data driven decision making.
  

• Strategy and Planning - You'll support the Head of Marketing in developing and executing the marketing strategy, ensuring alignment with the brand guidelines, and commercial objectives. Identify market-specific opportunities and key client segments to drive targeted growth campaigns.
  

• Events and Thought Leadership - You'll be a key support to the Events Manager in pre and post event promotions to enhance brand visibility and foster client engagement.
  

• Digital and Content - Oversee Chaucer's digital presence, including website content, social media platforms, and email marketing efforts. Utilise marketing automation tools such as Spotler/Gatormail and Google Analytics to monitor performance and refine strategies. Continuously enhance campaigns by leveraging data-driven insights for improvement.
  

• Reporting and Optimisation - Across all elements of the role, you'll be regularly reporting on results and future optimisations.
  

• Paid Social - Responsible for periodically running paid campaigns across LinkedIn that drives brand engagement and awareness to new audiences.
  

• Brand Management - It's essential that you're the brand guardian, ensuring that all internal and external creative is on brand.
  

• Promotional Films - You'll need excellent project management and creative writing skills to bring a creative video brief to life, showcasing the best of Chaucer.
  

Preferred Qualifications

• Degree in Marketing, Public Relations, or a related field preferred
  

• Knowledge of digital communication trends and best practices
  

Technical Skills

• Advanced proficiency with MS Office (Word, PowerPoint, Excel, Outlook)
  

• Experience with automated email software (Mailchimp or similar)
  

• Experience with Google Analytics
  

• Experience running Paid LinkedIn Campaigns preferred
  

Why Join Chaucer?

An established market leading Insurer, where over the past 5 years, the Chaucer Group has seen significant and successful growth. In 2019, we wrote $1.4bn of Gross Written Premium, closed 2023 with $2.7bn, and are on track to write well over $3bn in 2024.

This is an exciting time for Chaucer; we have the people, the platforms, the expertise and the relationships to continue our recent success. We will remain focussed on the areas where we can provide the most expertise and value to our brokers and clients.

We offer:

A flexible 2 days in the office hybrid work model that supports individual and team needs.

A diverse, inclusive culture that values people for who they are.

Extensive, non-contributory benefits, including medical, life, and pension cover, flexible holidays, and wellbeing support.