Marketing Manager

Marketing Manager

Location: Reading or Exeter based – 3 days per week in office, 2 days from home

Salary: Competitive

We’re Citation Group. A group of businesses on a mission to make life easier for small and medium-sized companies. We get that running a business is tough. You’re spinning plates trying to keep your customers happy, stay on top of rules and regulations, look after your team, and somehow still grow.

We pride ourselves on creating a workplace where everyone is valued, supported, and encouraged to bring their best selves to work. We’re known for our supportive culture, and our commitment to helping clients stay “ready for anything.” If you’re a team player who thrives in a fast-paced environment, we want to hear from you!

In 2022, Ucheck teamed up with The Citation Group to broaden our portfolio of premium products and services while securing significant investment to advance our technology. uCheck is a leading UK provider of online employment screening and background checks, helping organisations make confident, compliant hiring decisions. Their services include DBS checks, Right to Work, ID verification, and Adverse Credit checks, all accessible through an easy-to-use platform with fast turnaround times.

Purpose of the role

As the Marketing Manager, you will be at the forefront of shaping and driving bold marketing strategies that fuel new customer growth and boost revenue across our verification business. This role is all about creating powerful lead generation campaigns, elevating brand presence, and optimising the entire prospect journey through innovative multi-channel and digital marketing initiatives.

Working closely with the Marketing, Sales, and Product teams, you’ll lead on integrated acquisition programmes that not only maximise conversion rates but also lay the foundation for long-term, sustainable business success. If you’re passionate about turning ideas into impactful results and thriving in a fast-paced environment, this is the opportunity to make a real difference.

What you will do:

Acquisition Strategy & Planning

• Develop and execute acquisition marketing strategies aligned with business and group objectives.
• Design and deliver integrated campaigns that generate high-quality leads and drive online sales.
• Build growth and brand plans leveraging all relevant channels, including PPC, SEO, SEM, social, email, direct mail, influencer, referral, webinars, surveys, and events.

Digital Marketing & Prospect Journey

• Own and optimise the prospect journey, ensuring effective nurturing and engagement throughout the funnel.
• Act as custodian for the website, driving content creation, conversion rate optimisation, and development initiatives.
• Monitor and adjust campaign performance using analytics and KPIs to maximise ROI and marketing effectiveness.

Reporting & Analytics

• Produce regular reports on campaign performance, channel effectiveness, and ROI for presentation to the Sales & Marketing Director.
• Conduct market analysis to identify trends, opportunities, and emerging digital strategies to support revenue growth.
• Utilise marketing automation and analytics tools to measure, report, and optimise marketing activity.

Stakeholder Management & Collaboration

• Manage and develop relationships with internal stakeholders and external partners to support delivery of objectives.
• Collaborate with marketing colleagues to integrate strategies and share best practices across channels.

Qualities we are looking for:

• Experience in acquisition, lead generation, or e-commerce marketing within B2B or technology environments.
• Proven track record of designing and delivering multi-channel campaigns that drive measurable growth.
• Strong understanding of digital marketing approaches, including nurture-based campaigns, marketing automation, and demand generation.
• Proficient in using CRM, marketing automation, and analytics tools to execute and measure campaigns.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.

Ideal profile:

• Strategic, commercially focused communicator with clear, compelling written and verbal skills.
• Positive, adaptable, and proactive, thriving in a dynamic environment.
• Analytical and data-driven, using insight to guide decisions and improve results.

Here’s a taste of the perks we roll out for our extraordinary team members:

25 Days of Holidays + Bank Holidays: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cozy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.

Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.

Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.

Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.

Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.