About The Role
Leigh Day, a leading claimant law firm, is seeking a Marketing Manager to lead the marketing strategy for our Employment Law team, who specialise in bringing claims on behalf of thousands of individuals in high-profile group actions.
The team has achieved landmark victories, with recent successes including securing vital employment rights for contracted workers in cases against Uber and Bolt. We are also pursuing a series of equal pay claims against major UK retailers including ASDA and Tesco, with a significant initial judgment received against Next. This is a rare opportunity to craft marketing campaigns that champion access to justice and create meaningful change in people's lives.
Our team works at pace, delivering highly competitive (and successful!) acquisition campaigns. We know how to strike a balance between hitting measurable targets and achieving strong brand recognition. Working with both our in-house specialists and external agencies, we are experts at crafting and delivering thought through campaigns that respond to client issues and motivations, spurring them into action.
In this pivotal role, you'll act as a trusted advisor to senior stakeholders within the department, owning the end-to-end marketing planning process—from identifying opportunities and setting objectives to executing campaigns and analysing performance. You'll manage a small team, collaborate with internal and external partners, and ensure all marketing activity aligns with our brand and values.
Overall purpose of the role
- Act as a marketing business partner with the Employment department, owning the strategic marketing planning process, identifying marketing objectives, proposing campaigns and tactics to deliver against them and overseeing their implementation.
- Be an ambassador for the Marketing function within Leigh Day with partners and fee earners.
- Lead and build a high performing team and collaborate effectively with our exceptional specialist teams including eCRM, digital and press.
Please see attached JD for full details on the role responsibilities.
Essential Experience
- Genuine interest to work with a leading claimant law firm and passionate about providing access to justice to all.
- Good knowledge and hands-on experience of paid social and paid search advertising tools.
- Solid relevant experience in marketing and communications management, from either in-house or agency or demonstrable marketing experience to at least senior executive level.
- Analytical and data savvy.
- Substantial experience of independently managing marketing projects and activity from conception to execution on tight deadlines.
- Substantial experience in working with and building strong internal relationships with Partners and senior stakeholders.
- Proven ability to communicate accurately, clearly, and concisely, both verbally and in writing.
- Substantial user experience of CRM and E-marketing software systems.
- Substantial experience in generating marketing reports and analysis using excel and other reporting tools.
- Proven experience of managing digital marketing/social media campaigns.
- Intermediate level proficiency in working with MS Office (PowerPoint, Excel, Word, Outlook), HTML & CMS platforms.
- Excellent copywriting abilities.
Desirable Experience
- Experience of working within a legal firm will be highly advantageous.
- Experience of writing marketing plans and proposals for consideration by the partnership.
- Experience managing external agencies.
- An understanding of a broad range of marketing channels.
