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This is a new, and exciting Operational Marketing Lead, responsible for marketing planning and execution, to drive growth and profitability.
Client Details
FMCG
Description
Brand Activation & Field Marketing:
Plan and execute impactful brand activation events, including in-store sampling, pop-ups, event sponsorships, and partnerships.
Trade & Retail Marketing:
Develop and deliver trade marketing initiatives to drive sales through UK retail partners (e.g., Boots, Holland & Barrett, Tesco, specialty retailers). Create compelling POS materials, promotional campaigns, and in-store displays.
Collaboration with Sales & NPD:
Work hand-in-hand with the Sales team to support sell-in and sell-through activities, providing marketing assets and insights. Partner with NPD to ensure successful new product launches, with clear messaging and standout in-store presence.
Content & Collateral Creation:
Oversee the production of marketing materials for a range of channels and activities.
Market & Consumer Insights:
Monitor UK market trends, competitor activities, and consumer preferences through store visits, event feedback, and retail partner insights. Use findings to refine marketing plans and product positioning.
Budget Management:
Manage the UK marketing budget, ensuring efficient use of resources and strong ROI on all field and trade activities.
Agency & Supplier Management:
Brief and coordinate with UK-based creative agencies, print suppliers, and event partners to deliver high-quality marketing materials and memorable brand experiences.
Reporting & Analytics:
Track and report on the effectiveness of trade promotions, in-store activations, and field campaigns using agreed KPIs (e.g., sales uplift, footfall, sampling conversion rates). Present insights and recommendations to the Commercial Director.
Profile
Job Offer
Hybrid working
South Birmingham based
Salary up to £50,000pa + bens