Marketing Manager - Bluewater Shopping Centre

We’re Landsec

We are Landsec, we build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.

We are one of the largest real estate companies in Europe, with a portfolio of retail, leisure, workspace and residential hubs. Landsec is shaping a better future by leading our industry on environmental and social sustainability while delivering value for our shareholders, great experiences for our guests and positive change for our communities.

The Role:

• This position is responsible for supporting the delivery of the Bluewater annual marketing strategy through media, social media, PR, events /promotions that drive fame, footfall & digital growth. In addition, the role will work as part of a project team on centralised multi-site promotions and campaigns across the Landsec portfolio.
• Working with the wider central marketing team the marketing manager role be instrumental in unlocking key consumer insight and delivering on core elements of the marketing plan, it will involve hands-on experience of campaigns and tactical events including strong local engagement of brands, cultural partners, BIDs councils and tourism affiliates.
• Salary: Competitive

The Team:

Reporting to the National Planning Manager, the role is working as one of a team of marketing managers within the consumer marketing team .

Location:

You will be required to be based on site 3 days a week where you will be embedded within the centre to maximise the opportunity of the day-to-day memorable moments and experiences through effective marketing. Implement agreed processes for asset level branding/creative (e.g. wayfinding, POS, void dressing), digital, PR, events and brand partner promotions

What you will be responsible for:

Marketing Strategy Delivery

Support implementation of the marketing strategy across campaigns, promotions, events, PR, social media, and digital platforms to drive footfall and brand awareness.

Content Creation & Coordination

Collaborate with internal teams and creative agencies to develop engaging content—including local stories, real-time event coverage, and digital updates—for the website, social channels, and PLUS+.

Insight & Reporting

Monitor consumer trends, catchment data, and performance metrics (e.g. NPS, brand awareness). Use insight to inform marketing strategy and contribute to regular reporting for central teams.

Commercial Support

Brief and support commercial bookings, brand experience activations and promotional events, ensuring marketing adds value and aligns with site priorities.

Retail & Stakeholder Engagement

Work with Retail Managers to source and publish occupier offers and promotions, build strong relationships with brand partners, and promote active participation in marketing initiatives.

Partnership Building

Proactively engage with local organisations (BIDs, councils, tourist boards, transport groups, community associations) to identify partnership opportunities that enhance visibility and community relevance.

Website & Digital Oversight

Maintain the site’s website and content calendars, ensuring listings and stories are up to date and reflective of the destination’s experience.

PR & Communications

Liaise with PR agencies to maximise exposure of site news, events and openings. Support bold campaign ideas and creative moments that stand out.

Internal Collaboration & Meetings

Represent marketing activity in operational meetings, sharing performance updates and insights to demonstrate impact on commercial KPIs.

Your skills, experience and qualifications:

Essential criteria

• Experience in B2C marketing, with track record of ROI
• Social media: Content gathering and planning
• Experience in delivering events and activations

Life and Benefits at Landsec

We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.

Below are some of our core benefits, make sure to visit our My Total Reward page for more information.

• Performance based annual bonus plan
• 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
• Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
• Private medical insurance, Health Cash Plan, Life assurance and income protection.
• Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
• Two different share plans enabling you to share in the success you will help to build
• Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%

And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause.