About The Role
Reporting to: Associate Director – Marketing & New Business, OMG UK
Based at: Bankside 3, 90-100 Southwark Street, London, SE1 0SW
Term: 9 month contract
Role Summary
OMG UK is seeking a motivated and proactive
Marketing Manager - Product to drive the internal and external adoption of key digital, data and technology products across our UK agencies as well as the awareness of our digital centres of excellence. You’ll be responsible for developing and executing go-to-market strategies, elevating product narratives, and ensuring our clients and agency teams understand and embrace the value of our proprietary solutions and product teams.
This is a highly collaborative role operating at the intersection of Product, Marketing, and Tech. It is ideal for someone with a passion for storytelling, strategic insight, stakeholder engagement, technological innovation, and commercial thinking in the Digital, Tools and Tech (DTT) media space.
Key Responsibilities
Product Marketing Strategy & Execution
- Develop and execute go-to-market plans, with a focus on driving competitive advantage, for priority DTT and products across the OMG UK roadmap - alongside the OMG Product Team and the Associate Director - NB&M.
- Translate technical capabilities into clear, market-leading messaging that resonates with agency teams and clients.
- Plan and deliver strategic communications around product launches, updates, and lifecycle milestones.
- Create internal enablement and external-facing collateral such as one-pagers, pitch decks, case studies, explainer videos, and training content, constantly looking for new and progressive ways to engage audiences.
- Collaborate with product managers to craft positioning frameworks, audience personas, and messaging hierarchies.
- Work with our specialist teams to drive wider awareness of their capabilities and expertise both internally and externally.
Stakeholder Engagement & Enablement
- Act as the connective tissue between Product, Agency and Marketing teams across OMG UK.
- Partner with Product Owners to refine messaging and ensure alignment with client needs and competitive market dynamics.
- Work with Omni client leads, expeditors, and agency champions to support adoption of platforms such as Omni.
- Deliver internal training, Q&A sessions, and contribute to agency-led client events or new business efforts.
- Share regular updates on roadmap progress, key launches, and performance tracking with senior leadership and agency stakeholders.
- Develop a framework for continuous improvement
Market Analysis & Competitive Intelligence
- Proactively monitor industry trends, competitor products, awards and client feedback to inform product narratives and strategic direction.
- Develop insight-driven product positioning and identify opportunity spaces through research and collaboration with Data and Innovation teams.
- Identify relevant opportunities to drive client engagement (e.g. events, conferences)
Content Management
- Maintain and improve content on our internal platforms, OMG Share and The Product Hub.
- Ensure consistency and clarity in documentation across product marketing materials.
New Business & Marketing Support
- Support new business pitches and RFI submissions with compelling product and capability narratives.
- Collaborate on award entries, internal and external event support, and marketing asset development (e.g., newsletters, video content).
- Contribute to the wider marketing function’s initiatives, ensuring product stories align with OMG UK’s brand and growth strategy.
Candidate Profile
Experience & Knowledge
- 2+ years in a product marketing or new business/agency marketing role.
- Proven ability to synthesise technical information into clear, commercially compelling narratives.
- Understanding of the programmatic advertising ecosystem, digital measurement, and media technology.
Skills & Competencies
- Exceptional communicator – Clear, confident presenter with excellent writing and visual storytelling skills.
- Highly collaborative – Skilled at stakeholder management, influence and cross-functional teamwork.
- Analytically minded – Comfortable with research, data interpretation, and performance tracking.
- Organised & detail-oriented – Strong project management skills, thrives in dynamic, fast-paced environments.
About The Agency
Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.
OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.
https://omgukcareers.com/working-at-omg/
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at
[email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
