Marketing Operations Specialist

• We’re a SaaS scale up and one of the fastest growing tech companies in the North. 
• There’s 100+ of us around the UK with our HQ in Leeds. 
• Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide. 
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2026. 

Join our team as a Revenue Operations Specialist (Marketing) at Genio!

As Revenue Operations Specialist (Marketing), you'll optimize processes and systems, enhance customer experience, and drive revenue efficiency. Collaborating closely with our marketing team, you will work to achieve key OKRs and spearhead strategic projects.

You’ll work closely with our Revenue and Marketing teams, but to give you an idea of who you might meet throughout the process:

• Luke - Senior RevOps Specialist - Dad to 2 boys who enjoys DIY, football, the gym and too much coffee.  
• Dan - Head of Operational Effectiveness - a father of three (two humans, one dog) with a passion for gaming and travelling
• Tate - Head of Marketing - Canadian living in Manchester who enjoys travelling, walks, pottery, and thrifting for fun.

• Meeting department and company goals: Develop and implement creative solutions, maintaining smooth operations, and providing a positive customer experience through systems and processes. 
• Be a systems expert: manage system administration, develop roadmaps and strategies for the best GTM tools, and make continuous improvements for workflow configurations. 
• Implementing strategic continuous improvement: Identify requirements, uncover inefficiencies, and propose ways to improve the marketing operations function, including technical system improvements and implementations.
• Implement processes and workflows: Design, implement and maintain scalable processes and workflows that automate marketing campaigns, lead nurturing and data management, whilst working with internal stakeholders to improve team efficiency.
• Maintain Marketing health: Define and enforce data governance standards, conduct regular data cleansing, and manage segmentation to support targeted campaigns. Build and maintain dashboards and reports in HubSpot or Tableau to provide the team with clear visibility into performance metrics (e.g., lead flow, conversion rates, campaign ROI).
• Project Management: Act as the technical expert for our marketing campaigns. Set up and test campaigns in our marketing automation platform, manage A/B tests, and ensure tracking and attribution are correctly implemented.
• Working Collaboratively: Work closely with the marketing, sales, and product teams to ensure alignment on lead definitions, handoff processes, and data flows. 

We are looking for someone with:

• Previous experience of working with Hubspot, preferably 2-3 years. 
• Strong data and processing skills with meticulous ways of working to produce high quality data reports.
• Strong understanding of core marketing KPIs and reporting requirements such as MQLs, SQLs, Cost per lead, Marketing ROI, Pipeline generation, funnel conversion reporting and attribution reporting. 
• Technical Skills - Comfortable with APIs, integrations, and basic database concepts, including GDPR. 

Desirable but not essential:

•  Previous experience of working within a B2B or SAAS environment. 
• HTML, CSS, basic coding (Python or Node.js) is a bonus, but the willingness to learn or an ability to write code assisted by AI will be encouraged for this role.

£40,000-£48,000 dependent upon experience 

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas
💰 EMI Share Options Scheme

🎓 Generous individual learning and training allowance 

⌚ Truly flexible hours to suit when you work best 

💻 Full home working set up and beautiful collaborative office space 

🚗 Free Leeds office parking

🌴 Nomad working policy with family travel insurance 

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤍 Health cash plan (from glasses to massages) 

💸 6% employer pension contribution

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working, however for this role we support remote working within the UK, if you live more than 50 miles from the office. 

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to [email protected] 

We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way. 

If we invite you to meet with us for interview, here’s an overview of what the process will look like: 

1. Screening interview with someone in our Recruitment team (30 minutes). 
2. First stage interview with Luke and Tate (1 hour)
3. Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with Dan and Angus (Chief Revenue Officer). 

Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.  

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tools 

Let’s connect! Reach out to [email protected] and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice. 

At Genio we envision a world where every person has the tools and confidence to expand what’s possible through learning. We believe this happens when you equip, empower, and encourage learners with courses to develop study skills, and tools that put knowledge into action, unlocking better learning.

We think carefully about how people learn, and we're equally thoughtful about how we work. We seek meaningful impact at scale by helping individuals unlock more of their potential and by learning continuously ourselves.

If you're driven by empowering individuals to reach their full potential through learning, you could be exactly who we're looking for. Check out our live roles below.