Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As the Global Marketing Lead (Senior Manager) for BCG’s Technology, Media & Telecommunications (TMT) Practice Area, you will lead the marketing function for one of the BCG’s most innovative and fast-evolving sectors. In this leadership role, you will be responsible for defining and driving the global marketing and communications strategy, overseeing the development and execution of high-impact initiatives that elevate brand visibility, thought leadership, client engagement, and commercial success.
You will serve as a thought partner to the Global TMT Marketing MDP and work in close collaboration with the TMT Marketing team, Practice Area (PA) leadership, the PA Management & Operations (M&O) team, and global and local Marketing & Communications (M&C) teams. Reporting directly to the Global Practice Management Executive Director (GPMD) for TMT, you will also manage two team members, fostering collaboration, strategic focus, and a proactive, results-driven mindset.
In this role, you will bring a sharp strategic lens to planning, content development, and event design, delivering measurable impact through clearly defined ROMI KPIs. You will lead the full scope of TMT marketing across all three sectors, overseeing a dynamic mix of channels including thought leadership, publications, events, media partnerships, and both social and traditional media. In addition, you will manage the marketing budget, ensuring effective allocation of resources to maximize return and impact.
A key part of your remit will be to develop compelling messaging and a distinctive narrative that cuts through external noise, ensuring BCG’s TMT voice resonates in a competitive, fast-moving marketplace. You will also support the Global Practice Area Leader (PAL) in shaping and executing their internal and external communications, with a strong focus on executive positioning and visibility across key platforms and audiences.
Additional Key Focus Areas Include The Following
Global Thought Leadership Strategy & Editorial Oversight
- Content Strategy & Roadmap: Lead the development of the global TMT content strategy in partnership with sector leadership, defining core themes, prioritizing high-impact topics, and ensuring alignment with strategic marketing and business objectives. Champion a forward-looking, insight-driven pipeline that reflects client priorities and market trends.
- Narrative Development & Editorial Leadership: Shape and maintain a consistent, compelling narrative that reinforces BCG’s differentiated TMT perspective. Oversee the full content lifecycle – from ideation to distribution – guiding internal teams and external partners to create thought leadership that is not only channel-appropriate, but also resonates deeply with the right audience segments across industries and geographies.
- Executive Visibility & Multi-Channel Activation: Lead the strategic amplification of TMT content across earned, owned, and paid channels, ensuring consistent messaging and alignment with overarching narrative goals. Collaborate with junior team members to elevate the visibility of key thought leadership and senior voices across media, digital platforms, and targeted campaigns. Use performance analytics to assess effectiveness and continuously refine amplification strategies for greater reach and impact.
Event Strategy and Execution
- Strategic Event Leadership: Define and lead the global event strategy across all three TMT sectors to enhance brand visibility, deepen client engagement, and drive commercial outcomes. Align event programming with overarching business priorities and marketing objectives.
- Executive Audience Development: Drive the strategy to attract and engage senior client audiences through highly targeted campaigns. Oversee CRM-driven segmentation and multi-channel outreach to maximize reach and relevance.
- Agenda Ownership & Leadership Alignment: Partner with global TMT leadership and senior stakeholders to develop impactful event agendas that reflect emerging trends and client priorities. Curate speaker line-ups and content that reinforce BCG’s TMT authority and commercial positioning.
- End-to-End Event Oversight: Lead cross-functional teams in the execution of global events, ensuring flawless onsite delivery and a premium, differentiated client experience. Oversee vendor management, budget, and real-time issue resolution to ensure operational excellence.
Cross-Functional Influence & Strategic Partnerships
- Firmwide Integration: Serve as the TMT Marketing lead in key firmwide marketing initiatives and cross-PA campaigns. Ensure TMT’s unique perspectives and content are well represented and strategically aligned.
- Stakeholder Engagement & Influence: Build trusted relationships with senior internal stakeholders – including sector leaders, topic experts, and author teams – to translate business priorities into marketing strategies that drive measurable outcomes.
- Team Leadership & Capability Building: Provide strategic direction to the TMT marketing team, mentoring junior team members and fostering a high-performance culture focused on innovation, collaboration, and results.
Successful candidates will feel comfortable operating on a global team with multiple stakeholders and a variety of priorities, have strong project management skills, the aptitude to see and hold the big picture, yet also manage the details. Comfort with ambiguity, evolving priorities and eagerness to lean in to support team/projects when needed, are also pre-requisites.
In Particular, Successful Candidates Will Show The Following Abilities
- Strong commercial mindset and acumen for different aspects of go to market activities
- Significant experience working with and effectively influencing senior stakeholders
- Passion for storytelling and ability to understand and articulate narratives, the so what, the calls to action, and the newsworthy elements
- Building a strong internal network, with trusted relationships and ability to influence
- Leading and coaching more junior team members
- Summarizing PA marketing activities and impact for dissemination to leadership team and throughout the practice – with a particular focus on PowerPoint
- Experience using various MarTech tools and marketing analytics tools
This is a 12 month fixed term contract.
What You'll Bring
- 8-10+ years of relevant B2B marketing experience, ideally in professional services or within the TMT industry
- Master's degree preferred
- Leading teams or defined work area with varied level of complexity; coaching others
- Ability to independently resolve diverse problems and establish clear guidelines
- Strong written and verbal communication skills
- Proven analytical capabilities
- Highly professional, service oriented, pro-active and flexible attitude
- Ability to perform under pressure and demonstrate presence and maturity even in stressful situations
- Advanced proficiency in Outlook, PowerPoint, and Excel
Who You'll Work With
BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
Additional info
Practice Area Management & Operations team members keep BCG's industry and functional practice areas operating responsively and efficiently. As a member of this team, you will contribute directly to the success of our business through a number of roles, including content development, process management, marketing, meeting and conference management, and internal/external communications.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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