Marketing Specialist

At Air Products, we have been helping our customers to become more productive, energy efficient and sustainable for more than 80 years. With approximately 23,000 employees and operations in over 50 countries, we serve customers across a wide range of industries from food and beverage to medical, energy and transportation. We supply a unique portfolio of atmospheric and process gases, equipment, and services.

An opportunity exists within the UK Marketing Team for an experienced Marketing Specialist who will be leading our Food, Beverage and Agriculture product lines.

The person is directly accountable for lead generation, brand awareness and product portfolio management for this segment in line with the UKI and European objectives.

The Opportunity;

This Marketing Specialist will be able to unleash their creativity and passion for engaging marketing communications development (both on and offline), whilst being able to use their analytical skills within a broad and diverse product management role.

The incumbent will confidently encompass the 7 Ps of marketing - from R&D, managing promotions, lead generation management, marcomm creation, pricing, channel to drive overall portfolio growth.

This role is suitable for someone who enjoys building relationships as the role is very people centric.

They will also have full control and responsibility for the end-to-end marketing funnel from market/ industry research, understanding of customer buying journeys, persona definition to aid meaningful value proposition development through to value-adding campaign development to attract, engage and convert prospects into sales-ready leads.

They will need to capably make use of the full spectrum of marketing media to most effectively connect with the marketplace.

The individual will have strong digital marketing skills combined with a willingness to stay up to date with the constantly evolving MarTech as AI develops further. Additionally, the role requires strong collaboration both internally and externally.

There is also additional responsibility of liaising with European segment team and actively provide input to R&D projects and support development of communication campaigns.

Duties include:

• Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their collaborators, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of tailored value propositions, campaigns and sales tools.

As the Marketing Specialist, you already are or have;

• Degree Qualified.
• CIM qualification.
• Proven experience in a Marketing role within a large Corporate Environment.
• Planning and execution of multiple omnichannel campaigns.
• Strategic problem solver with a solid business understanding and commercial approach to marketing activities.
• Budget management, reporting and measurement of campaigns and activities.
• Demonstrable marketing analytical skills to correlate results, objectives and inputs.
• Strong written, communication, presentation, training and negotiation skills.
• Expert in stakeholder management.
• Able to work at pace under pressure on multiple projects.
• IT literate – CRM, Adobe Illustrator, Canva, Google Advertising, social media campaign manager/s.

At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter.

We invite you to bring your diverse self and creativity to a company reimagining what’s possible. Be part of our growth story and make a difference.

We offer a competitive salary and benefits package, a culture of respect, challenge and innovation – with excellent opportunities for growth and development.