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The Marketing Specialist is responsible for working closely with the Senior Manager to build, deliver and evaluate aligned multi-channel go-to-market strategies for the UK business
Client Details
Professional services business in London who are looking to hire a marketing specialist to run B2B campaigns
Description
Manage key programmes and adapt global and regional campaigns for the UK market
Work with channel teams to plan and prioritise integrated marketing programmes across owned, paid, and earned channels.
Lead partnership activity across paid and organic channels, analysing performance and delivering case studies that build awareness and generate leads.
Support the Senior Marketing Manager in developing and executing UK specialism marketing plans, working with local stakeholders and channel teams.
Monitor performance, provide reporting and insights, and recommend optimisations to stakeholders.
Act as the UK digital lead, collaborating with regional digital and global web teams to maximise UK performance and ensure website accuracy.
Provide marketing performance reporting to UK leadership, share best practices, and conduct market and competitor analysis to identify growth opportunities.
Profile
· Digital experience essential including knowledge of website, paid media, paid social and other digital activities
· Knowledge of CRM best practices including audience segmentation
· Excellent written, interpersonal and communication skills
· Excellent collaboration skills
· Excellent problem-solving skills
· Attention to detail / accuracy
· Proven experience of influencing senior stakeholders
· Knowledge / experience with the full marketing mix
Job Offer
12 month FTC
ASAP start
Reporting into the Senior marketing manager
2 days in the office in Central London