Marketing Specialist

Marketing Specialist

Location: Multiple Locations UK - Cheltenham / Cornwall

Location Type: Hybrid

Website: https://www.wmfts.com/en/

Group: https://www.spiraxgroup.com/

Watson-Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

Job Summary:

We are looking for a passionate and skilled Marketing Specialist to contribute to our growing success. In this role, reporting to the Marketing Campaign Manager, you will own the delivery of sector specific marketing campaigns including product launches by co-ordinating activities, managing timelines and ensuring marketing materials are delivered on time.

You will work closely with cross-functional teams to implement insight-led campaigns that drive awareness and engagement. This position is ideal for someone looking to develop their marketing expertise while contributing to global initiatives and measurable results.

Key Responsibilities:

• Sector marketing campaigns: work closely with the Customer and Market Insight teams to help create and deliver integrated marketing campaigns that align with business objectives for target sectors ensuring consistency and impact across all regions
• Team collaboration: Coordinate efforts with the wider Strategic Marketing team to deliver marketing materials that drive both brand awareness and lead generation
• Product launches: Support the rollout of product launches as part of marketing campaigns
• Insight-led messaging: Utilise in-depth marketing research and customer insights to define effective and compelling customer messaging
• Creative: Brief and oversee the creative process for content generation ensuring alignment with campaign objectives
• Customer journey: Collaborate closely with the team to develop campaign journeys, target segmentation and marketing analytics
• Reporting: Monitor and report on campaign metrics and provide analysis to demonstrate the effectiveness and ROI of marketing activities
• Continuous improvement: Remain current with marketing and sector trends to evolve our marketing campaigns

Skills/Experience:

• At least 3 years’ experience working in a process engineering or related B2B marketing role
• Skilled in managing and coordinating multiple concurrent projects
• Ability to work autonomously to deliver results in a busy, pressurised work environment
• Solid demonstrable experience in digital marketing, with a specific focus on creating and managing complex marketing campaigns
• Demonstrated organisational skills and methodical approach to completing tasks

At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:

• A competitive salary
• Flexible working arrangements
• A generous holiday allowance
• Three days’ paid volunteering leave
• Life assurance
• Additional support and benefits through our Everyone is Included Group Inclusion Plan

Everyone is Included at Spirax Group

We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued - across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We want everyone to be able to make their difference here, so we will always consider requests for flexible working.

We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include

• Gender-neutral parental leave
• 15 days of extra paid caregiver leave
• Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
• Menopause-friendly workplace principles and more

Learn more at spiraxgroup.com/inclusion.

We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form.

We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply.

If you require accommodations during the application process, please let us know.