MarTech Analyst

Alliance has an exciting new job opportunity for a Martech Analyst is to support the business in turning marketing technology into a connected, insight-driven engine for performance and scale. This role reports to the Digital Product Technology Manager forming part of the Data and Reporting function within IT, based in Chippenham 2 days a week on a hybrid permanent contract.

Our Martech Analyst will be joining Alliance who are a fast paced and highly ambitious consumer healthcare organisation, going through an exiting transformation which includes automation and efficiencies.

What you will be doing?

• Act as the go between for business teams and our IT, Business Technology, and Data teams
• Provide subject matter expertise and hands on delivery of our core marketing technology stack including Digital Asset Management (DAM), Customer Data Platform, Marketing Automation, CRM/KYC, email platforms, and web analytics tools
• Contribute to the definition, selection and implementation of digital platforms and tools
• Provide technical input and coordination throughout the delivery lifecycle, including system upgrades, test planning, release readiness and change control, ensuring quality assurance and minimal disruption to operations.
• Create and maintain documentation for our tooling, drive best practices and operational excellence
• Review process documentation and business requirements, advising on technical feasibility, identifying optimisation opportunities, and shaping technical specifications
• Work closely with the automation team to manage integrations and data flows between marketing systems, ensuring data quality and accuracy
• Leverage analytics platforms such as Google Analytics, tag management systems, and other reporting tools to monitor performance, generate analytics, and support data-driven decision making across marketing initiatives.
• Help ensure compliance with regulations (GDPR, ADA, etc.) across all marketing technology
• Maintain strong relationships with key business stakeholders, identifying their needs for technology products and services, supporting the roadmap for delivery, and ensuring timely delivery to agreed quality standards
• Explore emerging capabilities including AI driven automation and predictive analytics to enhance marketing effectiveness

What we’re looking for?

• A blend of technical, analytical and marketing-focused qualifications rather than one single, fixed path
• Degree in Marketing, Computer Science, Information Systems, Data, Business, Or equivalent professional / hands-on experience in marketing technology or digital analytics
• Hands on experience working with key marketing technology platforms (including but not limited to customer data platforms, DAM, CRM, marketing automation tools)
• Proven experience with web analytics tools, including implementation, reporting, and deriving actionable insights to optimise marketing performance.
• Requirement gathering, vendor reviewing, setting up, configuring, and maintaining mainstream marketing platforms and technologies
• Experience in communicating complex technology solutions in simple terms to businesspeople and translating business needs into technological solutions
• Strong stakeholder management and communication skills
• Experience with documentation and process improvement
• Understanding of data privacy and compliance requirements
• Analytical mindset with problem solving abilities