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Description
Responsibilities
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for a full-time Measurement Partner for Financial Services and Apps & Services verticals in the UK. This role will primarily partner with leading performance advertisers in the Financial Services and Apps & Services in the UK to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, product measurement, and business marketing to ensure that clients and agencies have best-in-class support.
We seek a motivated and empathetic individual with strong analytical skills, aiming to develop our Marketing Science discipline. Success in this role within a rapidly expanding environment depends on execution, curiosity, and a commitment to data-driven thinking, while giving priority to the empowerment of others.
Responsibilities:
- Partner primarily with performance advertisers and agencies to provide good measurement that can lead to better understanding of their performance on the platform.
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
- Manage client and agency feedback to ensure their voice is reflected in our product and partnerships teams.
Qualifications
Minimum Qualifications:
- At least 5+ years of experience with digital advertising, large marketing-related organisations, or measurement suppliers
- Familiarity with experimentation, incrementality testing, attribution, and media mix modeling
- Familiarity with privacy-first innovation for measurement systems
- A track record of driving client decisions with clear communication and team collaboration
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- Excellent verbal and written language skills in English are required
Preferred Qualifications:
- Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred or equivalent
- Experience with Finance and App verticals is preferred
- A track record of inferential problem solving through experimental design and analytical methods
- Experience with executing custom analytical work where SQL, HIVE, and R is preferred
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.