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Description
Conversion Rate Optimization Analyst
Location: Birmingham
Onsite: Hybrid 2x per week
We are looking for a detail-oriented Conversion Rate Optimization (CRO) Analyst to focus on improving website performance, increasing website conversion rates, and maximizing our digital marketing efforts.
The CRO Analyst will implement testing methodologies, analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns, and assess against goals (ROI and KPIs).
Our ideal candidates are familiar with digital marketing analytics and have a strong understanding of website technology, design, and marketing strategies.
Responsibilities
Plan, develop and implement our SEO strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords discovery, expansion and optimization
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Collaborate with web developers and marketing team
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Qualifications
Proven experience as a CRO Analyst or similar role
Familiarity with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO
