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The Opportunity
Join a fast-growing B2B tech agency with big ambitions and real momentum. Work with innovative and world-leading brands to deliver integrated campaigns that create amazing opportunities and drive growth across the globe.
We're seeking a Media Director to lead the day-to-day optimisation and growth of our core paid clients. You’ll oversee multi-channel and geo programs, ensuring delivery meets client KPIs while driving performance. Working closely with the Head of Media and Performance, you'll play a key role in enhancing client results and shaping the future growth of our media and performance offering.
The Role
- Drive recommendations for the strategic direction and tactical execution of paid media, including; bidding methodology, ad copy & landing page testing, audience strategy & creative testing.
- Develop and own the experimentation framework for all paid media activity. Develop experiment ideas with the team and prioritise based on impact and feasibility.
- Reporting on key performance metrics, as well as drawing deeper insights – both for performance reporting and for presentation decks where necessary.
- Deliver added value to paid media clients through showing strategic insights and industry knowledge and platform/channel innovation
- Encourage active sharing by regularly sharing the latest news (channel/industry and beyond where applicable), updates, etc. with the team/wider agency to ensure we keep on top of latest developments, and where relevant, wider digital channel teams within performance.
- Supporting role in media and performance RFPs where required
- Identify and share ways of streamlining and optimising program delivery via AI whilst retaining human strategic thinking
You
- You think bigger. You don’t let someone else’s imagination or fear hold you back.
- You stay connected. It’s about relationships with colleagues and clients, always keeping your finger on the pulse.
- You own it. You are the absolute boss of your own job, brief, account, project, idea, meeting – you name it, you own it.
- You keep it real. You are up-front, open and honest.
- Practical and strategic understanding of paid channel platforms across search and social
- An understanding of the value that each digital marketing channel brings and how to best optimise channels and budget accordingly.
- Experience of cross-channel media planning across paid performance channels
- Good experience using Data Reporting and Analytics platforms, such as Google Analytics (GA4) at an expert level, and an ability to spot anomalies and trends for optimisation.
- A proven track record of driving “always-on” A/B testing activities to optimise messaging and creative. You are constantly improving the performance and effectiveness of marketing spend.
- Experience working with and managing B2B clients.
- Experience using media planning tools around audience behaviour, competitive spend, intent and ABM
- Knowledge of programmatic and 3rd party media a positive added bonus
