About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact:
About Airbnb
We’re proud to have the Airbnb account at EssenceMediacom since 2019. We won the account in 2019 when we looked after five global markets. Since then, our relationships with Airbnb have strengthened and expanded; This year we’ll be looking after 20 markets (5 in EMEA). It’s an extremely exciting time to be working on Airbnb!
With the business growing we are looking to bring new leadership skills to help both our teams, and clients, navigate this change and growth, identify new opportunities to deliver breakthroughs and drive efficiencies, while continuing to strengthen our relationship.
The regional media and marketing are UK based, have strong relationships with the agency and often join our team and work from our offices.
Our guiding principles on Airbnb
Creativity led and customer centric -
- Approaching media planning as a craft
- Tireless focus on the customer
- Do unexpected things only Airbnb can do
Flawless execution -
- Extremely high regard for excellence, from planning to execution
- Quality assurance in all media placements
- Relentless commitment to evolving deadlines
Best in class account service -
- Anticipate change and respond to it promptly
- Ensure all Airbnb leads have what they need to execute effectively
- Communicate consistently and proactively, following up with updates to all key stakeholders
- Show ability to adapt, provide options or context
Working the Airbnb way
- Seamless collaboration and act as an extension of your team
- Simple, clear communication
- Systems and processes that embrace ambiguity but also provide objective POV
The Role: Media Planning Manager
We are looking for a sharp, charismatic and highly driven person to take on a key role as one of our Planning Managers, based out of our new offices on Southwark Bridge, forming part of the WPP Campus in London for Airbnb.
You will be working with a team of experienced marketing professionals, working closely with clients to build plans that shape the success for Airbnb. From strategy, into media planning and delivery of high-performance brand campaigns across a range of verticals.
You will be responsible for managing the day-to-day the EMEA business across a number of core markets (from the UK, FR, DE, IT & ES), working hand-in-hand with our local network as well as staying close to the Global account team who are based in North America.
We are looking for bright, switched on people who can passionately represent EssenceMediacom, ensure outstanding delivery to our clients, build our profile and create new opportunities. As a manager, you will also be playing a central role in our EssenceMediacom EMEA Planning team, delivering outstanding marketing campaigns for Airbnb, as well as supporting wider business initiatives.
This is a unique opportunity to join a fast-growing, dynamic agency which is already doing industry-leading work for exceptional clients.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Essential Functions/Responsibilities:
- Support senior media planners to manage tasks within the team, working more independently on smaller campaigns and liaising closely on larger projects.
- Conduct research to determine and support planning recommendations.
- Allocate budget appropriately between channels.
- Contribute to clear briefs to Activation and collaborative sessions to deliver these.
- Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets.
- Own the overall plan (as shared with clients) and the Olive plan
- Maintain the testing plans and supporting material.
- Manage campaign launches.
- Create and manage cross-channel reporting templates.
- Collate and quality assure in-channel Activation reports, and develop insights and recommendations for the weekly cross-channel report.
- Contribute in client presentations and manage relationships with junior clients.
- Meet with vendors and have a relevant point of view on their offering.
- Contribute to case studies that can be shared internally as learning and best practice.
- Train and manage Media Planning Execs to deliver high quality outputs.
- Exceptional organisational skills. Must have proven experience working over multiple projects and deadlines consistently
- Key responsibility to ensure all checks are balances are covered daily. A significant element of the roles focused on getting the administration cogs in place and running well.
- As the account is led from North American, it is a requirement for the role to be available between 4pm-6pm
Competencies (specific knowledge, skills and abilities):
- Forecast expected outcomes of campaigns and manage spend accordingly.
- Basic Google Sheet capability (VLOOKUP, Pivot Table) are a must.
- Superior presentation design skills, in Google Slides or document format.
- Understanding of industry standard media research tools (e.g. ComScore, GWI, TGI, YouGov).
- Sound written and verbal communication skills, with the desire to learn and advance.
- Excellent organisational skills, close attention to detail and ability to quality control work.
- Ability to adhere to deadlines.
- Superb client relationship and management skills.
- Proven problem solving and decision making skills.
- Ability to work independently and to collaborate in a team environment.
- Skilled in quantitative reasoning.
- Experience with planning activity for emerging markets is beneficial
Management Responsibility:
- Motivate junior team members, leading by example while teaching new skills.
- Provide timely and actionable feedback to aid in team development and improvement.
- Develop strong relationships across the client team to facilitate flawless execution of plans.
- Communicate effectively across all levels of the team.
- Understand when to escalate issues to managers.
- Provide awareness and recognition for jobs well done.
Required Education and Experience:
- Bachelor’s degree
- Experience may be substituted for the education
- Proven experience in media at Senior Executive level, with solid understanding of the principles of marketing and advertising.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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