The Media Relations Manager (Global) will develop effective global media plans, projects, and campaigns to support select practices and sectors' external profile-raising efforts, working closely and collaboratively with the Firm's Director of Global Media Relations, Global Media Relations team, and in-market communications colleagues.
Responsibilities:
- Strategy and planning: Develop and implement practice- and sector-focused global media plans, projects and campaigns
- Proactively identify commentary topics and industry trends to reach out to journalists to secure interview opportunities and media coverage, and place byline articles in legal, business and trade publications
- Track and analyze media coverage against agreed KPIs; report performance and learnings
- Identify, coach and promote key spokespeople for select practices and sectors
- Support with cross-functional Media Relations projects and thought leadership campaigns
Copywriting:
- Write and edit compelling press releases, matter announcements, bylines, media pitches and other copy
- Repurpose and reposition thought leadership content for media engagement purposes
Stakeholder engagement:
- Develop and maintain strong relationships with key journalists and publications
- Support internal stakeholders with their interview needs, including interview preparation and media briefings, as well as sitting on interviews, following up where appropriate
- Demonstrate strong influencing skills during all interactions with stakeholders and colleagues, and develop deep and lasting relationships across the BDMC function and directly with partners and lawyers
- Support media training program for relevant spokespeople
Skills and Experience:
- Excellent communication skills, both verbal and written
- Significant professional experience in media relations or communications, ideally in a law firm/within professional services
- Strong analytical skills
- Detail-oriented, including excellent proof-reading skills
- Strong time-management skills and ability to meet deadlines
- Able to develop strong internal and external relationships including the ability to work effectively with people at all levels
- Able to prioritize responsibilities
- Excellent judgment