Membership Marketing Manager

CompanyMajor Players | B Corp™

LocationLondon Area, United Kingdom

Posted At1/13/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (46.0%).

Occupation Type

Marketing and commercial managers

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£50,100 (£25.69 per hour)

Occupation rate applies

Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.

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Description

Job Title: Membership Marketing Manager @ Premium Lifestyle & Active Brand

Location: Central London (4x days in, 1x day WFH)

Job Type: Full-Time, Permanent

Salary: £65,000 - £75,000

This is a great opportunity to join a premium lifestyle and active brand in a newly created Membership Marketing Manager role.

You’ll lead the strategy and execution of the brand’s membership and subscription offering, driving acquisition, retention, engagement, and lifetime value through compelling storytelling, digital journeys, and integrated campaigns.

If you have strong CRM experience, enjoy shaping member experiences, and want a hands-on role where your work directly impacts growth and loyalty, this is an exciting, career-defining opportunity.

Key Responsibilities

Define and execute global marketing strategies for membership acquisition, retention, and growth
Own the membership funnel, optimising conversion, upsell, renewal rates, and engagement
Lead CRM strategy including segmentation, personalisation, and automation across email, social, and app channels

Partner with cross-functional teams (Brand, Retail, Digital, Community, Tech, Finance) to ensure integrated membership campaigns and seamless member experiences

Influence digital product roadmap to enhance membership app experience and adoption

Report on key performance metrics such as CPA, churn, LTV, ARPU, and ROAS, using insights to drive future campaigns

Support marketing at physical events and activations to bring the membership to life across markets

About you:

Proven experience in digital marketing, CRM, and lifecycle campaigns, ideally within membership or subscription models
Strong analytical skills, with the ability to interpret CPA, churn, LTV, and engagement metrics
Experience leading campaigns end-to-end across multiple channels
Ability to collaborate across multiple teams and influence stakeholders
Background in premium fashion, active, or lifestyle brands
Familiarity with marketing automation, analytics platforms, and app management

Why Apply?

Lead and shape the strategy for a premium membership offering within a growing global brand

Directly impact membership growth, engagement, and retention

Benefits include bonus scheme, flexible working, annual leave allowance, wellbeing support, and selected lifestyle perks

Opportunities to engage with community-focused initiatives and brand experiences

If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/