Paid Media Manager (YouTube, Google Ads)

Working Pattern/Location

Full-time, permanent

Hybrid, ideally London but not essential

Department: Marketing | Business Area: Audio

About the Team

Join the newly formed Bauer Media Audio (BMA) Social Video Marketing team. We work collaboratively to grow our brands and connect with audiences through innovative campaigns. You’ll be part of a creative, fast-paced environment that values data-driven decisions and fresh ideas working across some of the UK’s most iconic radio brand social video accounts including Magic Radio, Greatest Hits Radio, Hits Radio, KISS, Absolute Radio—as well as podcasts, commercial events, and our listening app, Rayo. You'll work alongside Creative Leads and internal stakeholders from the social video, brand marketing, podcast and commercial events teams.

About the Role

We’re looking for a Paid Media Manager - Google Ads & YouTube specialist to lead paid social advertising strategies and delivery. You will leverage paid advertising on Google Ads & YouTube to amplify the impact of organic content and brand marketing teams in achieving their business objectives.

You’ll plan and execute campaigns, optimise performance, and ensure budgets deliver maximum ROI. This role blends creativity, analytics, and strategic thinking in a fast-paced media environment.

What You’ll Do

• Collaborate with social video and brand teams to select content for paid promotion.
• Recommend and review strategic approach across Google Ads & YouTube for a variety of objectives.
• Manage ad accounts and key relationships with Google Ads & YouTube.
• Research audiences, define paid content pillars, and stay on top of latest trends.
• Monitor performance, analyse data, and adjust campaigns in real time for best results.
• Prepare reports and provide insights for future strategies.
• Present reports to key stakeholders.

What We’re Looking For

• Strong background in paid media management for Google Ads & YouTube.
• Proven success in creating and executing paid media strategies on Google Ads & YouTube.
• Strong analytical skills and ability to make data-driven decisions.
• Expert knowledge of Google Ads & YouTube advertising best practices.
• Highly organised with strong time management.
• Ability to multi-task and prioritise in fast-paced environment.
• Strong team player and communicator.
• Desirable, experience of using Sprout Social and Brandwatch platforms.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.