Paid Social and Display Executive

Closing Date: 14th August

Location: Nottingham and Manchester

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

Overview:

Boots UK Performance Media are an award-winning in-house team responsible for driving a large % of online and offline growth for our Retail business through best-in-class online advertising strategy and activation. Recently in-housed in 2024, we’re building one of the UK’s most successful, innovative brand-side teams through bringing together industry leading talent with the very best tech & AI solutions.

As a Paid Social and Display Executive, you will play an active role in the day-to-day coordination and operational delivery of advertising campaigns across Meta, TikTok, Pinterest, DV360, and other display platforms.

You’ll work closely with our agency partners, media platforms, internal teams, and paid social peers, building strong relationships to successfully deliver high-performing social ad campaigns. You will be data led, reporting on performance and making recommendations to refine our approach, optimise spend, and ensure the best possible outcomes for the team against our KPIs.

This is an ideal role for someone looking to grow in performance marketing, particularly someone with a strong eye for detail, confidence with numbers, and curiosity about what drives media performance.

You’ll help the team stay informed, data-driven, and accountable.

Key Responsibilities:

Team and cross functional collaboration: Working closely with our internal teams, you will seek to understand the key product launches, promotions and priorities across our business areas: Beauty, General Merchandise and Healthcare, to coordinate the day-to-day planning of Paid Social ads.

Lead for creative assets creation: Working with our creative agency teams to brief, review creatives for quality, upholding BVI, and monitoring creative performance.

Performance reporting for social ads: Pulling data from Meta Ads Manager, Smartly and internal tools to understand performance, reviewing all key metrics from reach and impressions to return on advertising spend, and making observations and recommendations to the Paid Social team on areas of optimisation and opportunity.

Coordination and planning: Supporting the planning and delivery of our key marketing campaigns across the year from a Paid Social perspective, pulling data on past campaigns, market conditions and competitor, to inform the direction we take for seasonal moments such as Summer and Christmas.

Paid Social Strategy: Proactive contribution to the development and implementation of the Paid Social strategy, working closely with the Paid Social Manager, Specialists and agency team to define and deliver together.

What you’ll need to have:

• Experience in managing Paid Social ads, either at an agency or brand, with knowledge of Meta Ads Manager.
• Confidence in performance reporting, pulling metrics, checking accuracy, and writing ad copy.
• Highly organised and detail driven, able to coordinate and manage multiple plans to successfully deliver ads for our varying products categories across Baby, Wellness, Beauty, and more.
• An effective communicator, ability to take complex performance metrics and communicate observations in a clear, actionable format to stakeholders.
• Strong relationship builder, being able to nurture key stakeholder relationships across Marketing, Ecommerce, Finance and our external partners.
• A high-performance mindset, a curiosity and desire to level up our approach, proactively looking for opportunities, driving growth through your own rigor, insights, and data-first approach.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.

Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.