Paid Social Manager

Job Title: Paid Social Manager

Location: London (Southbank)

Working Model: Hybrid

Salary: £35,000-£40,000 (depending on experience)

About The Goat Agency:

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data driven approach is powered by insights gathered from tracking the performance of over 100,000 influencers. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

About The Opportunity:

In this role, you’ll lead the strategy and execution of high-impact paid social campaigns for some of the world’s biggest brands. You’ll have ownership of campaign performance, mentor junior team members, and play a key role in new business pitches. This position is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about driving measurable results through data-led social media advertising.

Key Responsibilities:

• Being responsible for the day-to-day paid media management of our large portfolio of campaigns
• Mentoring less experienced members of the Paid and Campaign delivery team
• Optimizing social campaigns across multiple campaigns across all channels
• Being data focused and mathematically inclined
• Displaying creativity when using ad tools
• Driving ROI and trackable conversions not just to amplify views
• Tracking conversion and pixel implementation
• Explaining a paid strategy to clients
• Working well in teams and thriving under pressure
• Working on proposals for prospective clients by identifying strategies for each brand and their target audience
• Attending pitches for prospective clients and assisting the client services team in selling paid media services
• Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
• Overseeing and managing large budgets on multiple social campaigns
• Reporting on campaigns and liaising with account managers to ensure the client is happy with results
• Running global campaigns
• Proficient reporting
• Confidently solving problems for our global clients

Required experience to apply:

• 3+ years paid media experience
• Have the ability to work within a team & individually
• Motivated to run global campaigns
• Have the ability to work under pressure & to deadlines

Company Culture and Benefits

• Regular social events and ongoing clubs
• Provided MacBook laptop to work from
• Flexi-hours
• Hybrid Working
• £200 grant to make your working from home set up comfortable once you’ve passed probation
• Health and wellbeing allowance once you’ve passed probation
• Health Insurance after you’ve passed probation
• Life Insurance Policy
• 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
• Birthday & Work Anniversary Days Off
• Length of Service Gifts
• In-Office Benefits such as beauty treatments & yoga
• Flexible Bank Holidays
• Volunteering Days
• Free Flu Jabs

Plus many more!