Paid Social Manager (Freelance)

About us

We're a fast-growing performance marketing and web design agency working with exciting startups and well-known brands in the direct-to-consumer space across the globe.

We’re unlike your typical agency; we’re structured differently meaning we can be more agile and flexible in the way we work. Our mission is pretty simple, we are committed to helping brands succeed and we deliver measurable results that impact the bottom line.

We’ve rapidly grown to a full team of extremely talented performance marketers, content creators and website designers with tonnes of experience and have worked with some great companies along the way, including Tesco, Mothercare, House of Fraser, ExxonMobil, Knight Frank, Third Space, BBC and The Telegraph, to name a few.

About the role

As a Performance Marketing Manager at Pixated, you'll be responsible for unlocking the digital growth opportunities available to our clients through hands-on campaign management across various paid social channels. You'll also be focused on building relationships and proactively identifying new opportunities via services offered in-house.

Main duties and responsibilities

Please note: This is a technical role, so experience planning, building and running paid social campaigns is a must.

• Develop and execute paid social strategies: Implement, and optimise paid social campaigns across platforms like Meta and TikTok to drive conversions.
• Budget management and allocation: Efficiently manage and allocate advertising budgets, ensuring maximum return on ad spend (ROAS) while meeting business objectives and campaign KPIs.
• Campaign optimisation and A/B testing: Continuously optimise campaign performance through A/B testing, creative adjustments, and audience segmentation to improve CTR, conversion rates, and overall ROI.
• Data analysis and reporting: Analyse campaign performance data, generate insights, and provide detailed reports on key metrics such as CPC, CPA, CTR, and ROAS, with actionable recommendations for improvement.
• Audience targeting and segmentation: Create and refine custom audiences and lookalike audiences to improve ad relevance and personalisation, leveraging customer data, CRM insights, and platform targeting tools.
• Collaboration with creative teams: Work closely with creative teams to develop high-performing ad creatives, ensuring messaging, visuals, and formats are aligned with brand guidelines and target audience preferences.

Platform knowledge

• Meta ads (required);
• LinkedIn ads (desired);
• Reddit ads (desired);
• TikTok ads (desired).

Who are we looking for

• Minimum 5 years of experience within a paid social management role;
• Excellent communicator;
• Dynamic approach to challenges;
• Creative thinker;
• Willingness to learn new skill-sets;
• Excited by a fast-moving agency landscape.

Sound like the role for you? Get in touch today!