Paid Social Media Manager

Role: Paid Social Media Manager

Department: Social

Reporting to: Paid Social Lead

Salary: £40,000 p.a.

Type:3 month Contract 15th August to 15th November 2025

Location: Hybrid (will need to be in the London office on a regular basis, 1-2 times a week)

Who we are:

Substance Global is a digital marketing agency specialising in a range of services across different media and industries. We are proud of our work and our people in equal measure and our passion for what we do and the culture we have developed is what drives us in everything we do. We are striving to be a more diverse company, making positive action to grow our network. We’re an agency where our independent spirit drives our people, passion and purpose.

Founded in 2003, we have grown to over 70 people in London, Los Angeles, Singapore and Buenos Aires. Our work is insights-driven and innovation-led and our strategies are made up of a blend of creativity and collaboration, tailor-made for each of our client’s brands.

At Substance we enjoy, appreciate and recognise that everyone we employ has different needs and circumstances. We welcome applicants at all stages of their career and life journeys, working with the individuals we employ to provide flexibility and tailored support. Our aim is to provide fewer barriers and achieve positive balance, whatever life may have, hold or throw at you.

What we offer:

We are a growing friendly and diverse team who work and have fun together.

Our core values are: Agile, Collaborative, Courageous, Creative, Honest, Passionate, People First and Responsible and these define what we believe and how we behave.

Our working arrangements are very flexible and we encourage our people to find a suitable work-life balance. We have a number of people centric initiatives and benefits in place and are always working to improve ways of supporting our people.

What we are looking for:

We have a great opportunity to join our growing social team as a Paid Social Media Manager. Working on paid social campaigns for a range of our clients, you will have responsibility in all aspects of paid campaign delivery.

What you will be doing:

Role core responsibilities:

• Making strategic spend recommendations and helping to develop paid strategy for our clients across all social platforms
• Creating effective targeting, promoting posts on platforms. Monitoring post performance and budgets in real time, making adjustments as needed to ensure that campaigns are meeting performance goals and reporting internally/directly to clients
• Owning the end-to-end management and deliverables of specified paid social campaigns from implementation to optimisation, ensuring it delivers to time, budget & quality standards
• Adopting a continual ‘test and learn’ approach to all paid social activities
• Collaborating across all our teams to identify opportunities where paid social can and should support wider marketing and commercial initiatives
• Create compelling ad copy and targeting strategies to reach the desired audience
• Stay up-to-date with the latest paid social media trends and best practices, and implement these in campaigns
• Collaborate with other teams, such as design and content, to create cohesive and effective campaigns
• Provide regular reports on campaign performance and ROI to stakeholders
• Work with cross-functional teams to ensure a cohesive approach to customer acquisition and retention across all digital channels

What you can bring to Substance:

• Is an excellent communicator, both verbally and in writing
• Has prior experience in a client facing paid social role including management of at least one person
• Has excellent attention to detail when setting up social ad campaigns across multiple platforms and territories
• Has a strong understanding of social advertising, including Google Ad Words, Facebook Ad Network (including Instagram), Twitter Ads etc. based on recent experience
• Is constantly on the lookout for new and upcoming social ad opportunities
• Is a champion of and proficient in using insights to aid targeting, social strategy and social creative
• Has an understanding of how to effectively use tracking techniques including tracking pixels Strong understanding of website analytics and conversion tracking
• Is able to build and maintain relationships with third parties, including clients and ad platform contacts
• Is able to summarise potentially complex social ad results or large data sets into digestible insights for clients
• Has great knowledge of excel; comfortable in producing complex reports and formulas
• Feels comfortable working within a fast-paced team environment, work to deadlines and has proficient problem solving skills

Ready to join Team Substance?

Please send your cover letter and CV to [email protected]

Our recruitment process seeks to eliminate aspects of unconscious bias. For this reason, all CVs received will have names and other personal identifiable information removed, so that those reviewing applications will do so on the basis of skill sets and aptitude alone. Selected candidates will next be appraised - either by set tasks or interview(s), or both - based on scoring criteria against the role’s required competencies.

Please also let us know if you require any reasonable adjustments to the recruitment process.