Paid Social Strategist

CompanyMajor Players | B Corp™

LocationLondon Area, United Kingdom

Posted At1/8/2026

UK Visa Sponsorship Analytics

Occupation Type

Business associate professionals not elsewhere classified.

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

Job Title: Paid Social Strategist @ Viral Consumer Products Brand

Location: Central London (Hybrid – 1 day WFH)

Job Type: Full-Time, Permanent

Salary: £65,000 – £75,000 DOE

This is an incredible opportunity to join one of the UK’s fastest-growing D2C consumer brands, a creative, high-energy team making serious waves in their space!

They're looking for a Paid Social Strategist to take ownership of the brand’s paid social strategy, building, scaling, and optimising campaigns across Meta and TikTok to drive growth, engagement, and revenue.

You’ll be joining a collaborative, social-first marketing team that thrives on creativity, experimentation, and measurable impact.

Key Responsibilities

Build and optimise campaigns across Meta (Facebook & Instagram), TikTok, and TikTok Shop.
Lead creative testing – develop, brief, and iterate ad concepts that perform.
Manage significant budgets and scale campaigns efficiently.

Own top-of-funnel and retargeting strategy across key markets.

Analyse performance data, report on ROAS, and make optimisation recommendations.

Collaborate closely with creatives, copywriters, and growth marketers to align messaging and visual strategy.

Skills & Experience Required

Experience in D2C, ecommerce, or challenger consumer brands
Proven experience building and scaling Meta Ads campaigns.
Deep understanding of paid social performance, including creative testing, budget pacing, and attribution.
A strong mix of analytical and creative skills, able to interpret data and translate insights into ideas.
Hands-on experience with TikTok Ads or TikTok Shop Ads desirable.

Why Apply?

High-impact, fast-growth environment
Autonomy and creative freedom
25 days holiday + bank holidays
Free product allowance, regular team socials, and great perks

If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/