Performance Marketing Manager - Accountants (Fixed Term Contract)

Newcastle Upon Tyne, England, United Kingdom

6/18/2025

Job Description

The Performance Marketing Manager is responsible for the In life marketing strategy and marketing plan to drive engagement, activation, cross sell/upsell and ARR – ensuring optimisation of both the self-serve & hybrid route to market driving increased LTV. This is a critical area of the business for Accountants and central to the demand plan.

Location - 3 days per week from our Newcastle office.

• Own & execute In life marketing strategy & plan – aligned to product roadmap, accountant seasonality & KPIs (engagement plan, loyalty, surprise & delight, cross sell & upsell, welcome & onboarding)
• Drive engagement, usage and add ons within the Sage for Accountant and standalone brands platform leveraging marketing technology, data & in journey optimisations to develop personalised targeted comms and campaigns in product (with consideration of how this aligns to out of product communications & plans.
• Lead sub team for In life including Campaign manager & marketing apprentice
• Accountable for In life within Accountant Squad (post sign up) – reporting against performance vs targets, optimisation of activity and working with sub squad to drive improved performance (in product customer experience, product, customer journey mapping, data etc)
• Drive and coordinate optimised, automated base email activity, taking into consideration different customer segments & optimal contact strategy
• Own all base communications to existing accountants and bookkeepers, including monthly segmented communications, newsletters and product service notifications.
• Responsible for all written forms of communication to existing accountants and bookkeepers, ensuring consistency and delivered to a high standard according to internal approval processes.
• Own accountant advocacy workstream, delivering a year-long plan of activity aimed at increasing revenue per accountant.
• Own content development for existing customers, working with Product Marketing and Sales to ensure relevant and engaging content and formats.
• Own data for team including segmentation, selections and briefing to internal teams to ensure maximise opportunity and identify opportunities.
• Ownership of In life and campaign lead metrics and reporting, monitoring activity and campaign effectiveness and driving improvements and optimisation with testing at the forefront.
• Budget and tracking of all owned activities including cost management and Sage for Accountant and standalone brands activations & subs, unit/revenue/MQL forecasting
  
  
  
  
  
  

Skills & Experience:

• Proven ownership to developing marketing plans with measurable outcomes
• Experience in driving engagement & ARR through personalised, targeting and optimised in product journeys leveraging martech functionality
• Proven ownership of end-to-end campaign planning and execution including a content led, customer first approach (ideally in a large organisation), with the ability to switch and prioritise between tactical and strategic initiatives.
• Demonstrate ability to take a set of core messages and transform them into a form set for suitable audiences.
• Demonstrate commerciality and ability to deliver on budget, KPIs, revenue and ROI – including proven lead generation.
• Proven ability to build collaborative relationships across multiple teams to deliver activity, in a GTM setting.
• Proficiency in English language, verbal and written.
• Background in influencing and presentation skills.