Performance Marketing Manager

Amber is an award-winning, fast-growing, vibrant business on a mission to fix utilities, save the planet and make people happy. We are an entrepreneurial business going through an exciting phase of rapid growth against a backdrop of considerable change within the sector.

As our Performance Marketing Manager, you will deliver and nurture high quality leads into the business through a variety of online and offline channels. You will be responsible for planning, executing, and delivering marketing activities that achieve the KPIs set out in the strategy by the Head of Marketing. You will work with the marketing team and other senior stakeholders across the business to build campaigns and assets to support pipeline growth. 

What will you be doing?

• Owning Amber’s acquisition channels and driving high quality leads through email, paid media and SEO that deliver to KPIs set by the Head of Marketing. 
• Manage and optimise the paid media budget effectively across all paid channels to deliver required leads and greatest ROI. 
• Supporting the Head of Marketing in the day-to-day management of agencies and partners. 
• Support the Head of Marketing to strategise, plan, and launch new campaigns and products.
• Work with a variety of stakeholders across sales, marketing and commercial to ensure there is a joined-up approach when it comes to all lead generation activities.
• Work closely with sales to identify, test and roll out improvements to sales assets, with a focus on messaging and UX.
• Developing a clear and engaging content strategy which is consistent with Amber’s brand image and addresses both business goals and consumer needs.
• Use Salesforce and other marketing platforms to enhance reporting capabilities, increase marketing automation, drive greater awareness around upsell opportunities, and report efficiently with a view to optimising lead generation activities and identify trends. 
• Work with the Head of Marketing and Events Manager to identify and plan key events for lead generation activities for the calendar year. 
• Driving traffic to Amber group pages and growing brand awareness in key sectors.
• Developing, actioning and monitoring a quarterly plan for all activities you manage. 

What does good look like?

• Previous experience of working in a performance marketing role, managing systems, budgets and platforms to achieve outcomes against the overall Marketing Strategy.
• A solid foundation of marketing automation with direct experience building journeys on automation platforms.
• Experience in paid digital advertising in particular Search & Social. 
• Strong understanding of Growth Marketing. 
• Analytical mind set with the ability to drive insight and optimisation.
• Track record of implementing high-performance marketing initiatives that have resulted in an increase in customer acquisition. 
• A creative mindset with a view to innovating customer-centred solutions.
• Strong communication & presentation skills.
• A customer-centred approach where you provide exceptional customer experience both to colleagues and external parties.
• Broad technology stack experience including experience in automation software, GA, CMS, CRMs, PM software & paid social platforms.
• Commercial mindset and entrepreneurial spirit.

Why choose Amber?

We have a friendly, informal and relaxed culture, where you are encouraged to bring your true self to work – day in, day out. We offer a flexible working environment, meaning you can work where, when and how you want to. 

We focus on output above everything else. Aside from this, we do also have our competitive benefits package – not forgetting that we have an unbeatable view from our central Cardiff office, featuring a fully-stocked bar and pool table. 

• Private medical care 
• Birthday day off 
• Income protection 
• Enhanced primary and secondary caregiver scheme 
• Loyalty vouchers 

Here at Amber, we see diversity and inclusivity as a priority, and we are always looking for individuals who bring something different to the team. We are an equal opportunity employer, and we welcome applications from all backgrounds.