Performance Marketing Specialist

Job description 

Performance Marketing Specialist 

Location: Cambridge, UK or Ankara, Turkey 

Department: Marketing 

Reports to: Marketing Manager 

1. Role Overview 

As our Performance Marketing Strategist, you’ll spearhead paid acquisition programs to drive high-intent traffic, conversions, and long-term ROI. You’ll partner with cross-functional teams to design holistic strategies and continuously optimize campaign performance using data-driven insights. 

2. Key Responsibilities 

Paid Acquisition Strategy & Campaign Planning 

• Develop and execute campaigns across Google Ads, Bing Ads, inYouTube, Meta. • Work on content syndication strategies for pipeline growth. Undertake deep keyword research, competitor analysis, and audience segmentation to identify growth opportunities. 

Performance Optimization & Analytics 

• Monitor CPC, CTR, CPA, ROAS, conversion rate; implement A/B and multivariate tests. • Optimize bids, adjust budgets, refine ad copy, and enhance landing pages. 

Reporting & Insights 

• Deliver weekly/monthly insights reports and performance briefings to leadership. • Identify new growth channels, tactics, and automation opportunities. 

Cross-Functional Collaboration 

• Work alongside UX, growth, marketing teams to improve campaign-to-landing page cohesion.

Innovation & Learning

• Stay current on paid acquisition trends, tools, and platform updates; bring in fresh tactics and automation techniques. 

3. Requirements 

Must-have: 

• Bachelor's degree in Marketing, Business, Analytics, or related field. 

• 3+ years of direct paid acquisition experience with demonstrated optimization success. • Hands-on experience with Google Ads, Bing Ads, Analytics, and bid-management tools

• Strong analytics skills: Excel proficiency, familiarity with tracking and reporting software. • Excellent communicator, with ability to present and translate data into actionable insights. 

Nice-to-have: 

• Google Ads/Bing certification. 

• Experience with multichannel digital campaigns. • Exposure to CRO, UX, and landing page optimization techniques. 

4. Benefits & Culture 

• Competitive salary 

• Flexible working (remote/hybrid options) 

• Collaborative, data-driven environment with a focus on innovation and growth 

5. Why Clinked? 

At Clinked, you'll join a dynamic team dedicated to empowering teams through intuitive collaboration tools. As our Performance Marketing Specialist, you’ll shape our paid acquisition engine and help drive meaningful user growth. 

Ready to Apply? 

If you're passionate about search marketing, data, and driving ROI, we’d love to hear from you! Please share your resume, examples of successful campaigns, and any relevant certifications.