Performance Marketing Specialist

Job Title: Digital Marketing Manager @ Transport Brand

Location: Central London (3 days in office / 2 remote)

Job Type: Full-Time, Permanent

Salary: £45,000 – £48,000

This is a fantastic opportunity to join a nationally recognised transport and travel brand as their Digital Marketing Manager, leading campaign activity across app and web during a major year of brand focus and digital growth.

You'll be responsible for planning, executing, and optimising cross-channel digital campaigns aimed at driving ticket sales, app downloads, and long-term customer engagement.

You’ll work closely with internal digital and marketing teams, plus external media agencies, with a sharp focus on ROI, data-driven decision-making, and digital innovation.

Key Responsibilities:

• Lead the set-up, optimisation, and performance of digital campaigns (paid search, social)
• Work across app, web and social platforms to grow engagement and conversion
• Use tools like GA4, GTM and MMPs to track performance and make data-led recommendations
• Collaborate cross-functionally with internal teams and external agencies
• Own campaign testing, reporting, and continuous improvement across all digital touchpoints

Skills & Experience Required:

• Hands-on experience running digital campaigns end-to-end
• Proven use of analytics tools (GA4, GTM, MMPs) to evaluate performance
• Experience working across multiple digital platforms and channels
• Strong understanding of app and web-based marketing campaigns

Why Apply?

• Key role during a landmark year for the brand
• Supportive, forward-thinking digital & marketing team
• Opportunity to shape strategy while staying hands-on

If you would like a confidential chat about this role or your next career move, then please get in contact with: [email protected]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/