Performance Marketing Specialist (Meta Ads Focus) TCL:45514

On behalf of our client, a small but formidable digital marketing agency, we are seeking a talented and ambitious Performance Marketing Specialist with a strong focus on Meta Ads.

Our client is a sharp, creative agency that is making a significant impact in the fashion and ecommerce sectors. They specialise in campaigns that blend scroll-stopping creative with serious performance metrics. This is a fantastic opportunity to join their growing team and play a crucial role in their continued success.

They are looking for a specialist who can hit the ground running in a hands-on role, taking ownership of paid social campaigns for a portfolio of exciting fashion and ecommerce brands.

The Role

The successful candidate will be the driving force behind our client's paid social media advertising, with a primary focus on the Meta ecosystem (Facebook & Instagram). They will be responsible for the full campaign lifecycle, from initial strategy and audience research through to creative briefing, execution, and in-depth analysis.

Key responsibilities will include:

• Developing, implementing, and optimising paid social media campaigns across Meta platforms to meet and exceed client KPIs.
• Conducting thorough audience research and segmentation to identify and target high-value customers.
• Collaborating with our client's creative team to develop compelling ad copy and visually stunning assets that drive conversions.
• Managing campaign budgets and bidding strategies to maximise return on ad spend (ROAS).
• Monitoring and analysing campaign performance, providing regular, insightful reports to clients and internal stakeholders.
• A/B testing ad creatives, copy, and landing pages to continuously improve campaign performance.
• Staying ahead of the curve with the latest trends and updates in the world of Meta Ads and the broader digital marketing landscape.

The Ideal Candidate

Our client is seeking a proactive and data-driven marketer with a genuine passion for the fashion and ecommerce industries. The ideal candidate will be highly organised, detail-oriented, and possess a proven track record of delivering exceptional results.

Essential skills and experience:

• Proven experience in a performance marketing role, with a strong focus on managing Meta (Facebook & Instagram) ad campaigns.
• A deep understanding of the fashion and ecommerce landscape.
• Hands-on experience with Meta Ads Manager and a strong grasp of custom audiences, lookalike audiences, and full-funnel campaign structures.
• Proficiency in using analytics tools such as Google Analytics to track and report on campaign performance.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and team members.
• A creative mindset with a keen eye for what makes a successful ad in the fashion space.

What Our Client Offers

In return for your expertise and commitment, our client provides:

• A competitive salary of £35,000–£40,000, dependent on experience.
• A hybrid working model, offering flexibility with a minimum of 2-3 days in their collaborative office space.
• The opportunity to work with exciting and ambitious fashion and ecommerce brands.
• A key role in a small, close-knit team where contributions are highly valued and have a direct impact on the agency's success.
• A supportive and creative work environment that encourages professional growth and development.

If you are ready to take the next step in your career and join a forward-thinking agency where you can truly make your mark, we encourage you to apply.