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Performance SEM Strategist
Location: Cambridge, UK
Department: Marketing
Reports to: Marketing Manager
1. Role OverviewAs our Performance SEM Strategist, you’ll spearhead search engine marketing programs to drive high-intent traffic, conversions, and long-term ROI. You’ll partner with cross-functional teams—analytics, creative, product—to design holistic SEM strategies and continuously optimize campaign performance using data-driven insights.
2. Key Responsibilities
SEM Strategy & Campaign Planning- Develop and execute SEM campaigns across Google Ads, Bing Ads, PLAs, and YouTube.
- Undertake deep keyword research, competitor analysis, and audience segmentation to identify growth opportunities.
Performance Optimization & Analytics- Monitor CPC, CTR, CPA, ROAS, conversion rate; implement A/B and multivariate tests.
- Optimize bids, adjust budgets, refine ad copy, and enhance landing pages.
Reporting & Insights- Deliver weekly/monthly insights reports and performance briefings to leadership.
- Identify new growth channels, tactics, and automation opportunities.
Cross‑Functional Collaboration- Work alongside UX, product, and dev teams to improve campaign-to-landing page cohesion.
- Mentor SEM Analysts; help build scalable processes and best practices.
Innovation & Learning- Stay current on SEM trends, tools, and platform updates; bring in fresh tactics and automation techniques.
3. RequirementsMust-have:
- Bachelor's degree in Marketing, Business, Analytics, or related field.
- 3+ years of direct SEM experience with demonstrated optimization success.
- Hands-on experience with Google Ads, Bing Ads, Analytics, and bid-management tools (e.g., Search Ads 360, Marin, Skai).
- Strong analytics skills: Excel proficiency, familiarity with tracking and reporting software.
- Excellent communicator, with ability to present and translate data into actionable insights.
Nice-to-have:
- Google Ads/Bing certification.
- Experience with PLAs, YouTube ads, and multichannel digital campaigns.
- Exposure to CRO, UX, and landing page optimization techniques.
4. Benefits & Culture- Competitive salary & performance-based bonuses
- Flexible working (remote/hybrid options)
- Professional development support (certifications, conferences)
- Collaborative, data-driven environment with a focus on innovation and growth
5. Why Clinked?At Clinked, you'll join a dynamic team dedicated to empowering teams through intuitive collaboration tools. As our Performance SEM Strategist, you’ll shape our digital acquisition engine and help drive meaningful user growth.
Ready to Apply?
If you're passionate about search marketing, data, and driving ROI, we’d love to hear from you! Please share your resume, examples of successful campaigns, and any relevant certifications.
