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Planning and Strategy Manager - Senior Digital Engagement
Location: Flexible across the UK
Salary Range: £50,388 - £55,182 per annum (plus ILW, £3,344, if residing & working in London) (DOE)
Hours: 35 per week
Permanent Contract
Are you a digital strategist and looking for an exciting role in one of the largest organisations in the world? Are you ready to champion our ambitious digital engagement strategy and growth? The role of Senior Digital Engagement Planning & Strategy Manager is ideal for someone with strong experience in digital marketing and a track record in planning and managing large, complex digital annual plans.
A day in the life of our Senior Digital Engagement Planning & Strategy Manager
This role sits in or newly created integrated marketing and fundraising directorate. The vision for the combined directorate is to develop bold and audience-focused engagement activities that span the full portfolio of BRC's products from fundraising to social enterprise, volunteering, and operations.
This role is a specialist role within the Digital Engagement team. You’ll be responsible for the development of our digital campaigns annual plan and the development of digital marketing plans and post campaign analysis for all BRC campaigns. Your work will help bring together all the functions of the digital ecosystem, where you’ll work closely with other teams across the Directorate. You’ll also lead the implementation of our audience strategy in the digital space and the development of digital creative territories for multiple products and audiences. You’ll also have responsibility for the development of our digital marketing upskilling program to increase digital literacy across the Directorate.
Key responsibilities will include:
This is a pivotal role that will advance the development and execution of high-impact projects across the communication, marketing and fundraising directorate. You’ll play a central role in shaping the future of our work, leading with purpose in a values-driven organisation.
To be our successful Planning and Strategy Manager - Senior Digital Engagement, you’ll need:
Interested? Closing date for completed applications is 23:59 on Thursday 22nd January 2026.
In return for your commitment and expertise, you’ll get:
We are proud to be part of the Disability Confident scheme for UK-based roles. During your application, you'll have the option to apply under the scheme.
At the British Red Cross, we value diversity and maintain an inclusive environment for all staff and volunteers. We champion our teams in bringing their true selves to work, free from discrimination. This is achieved through reporting and assistance from our internal networks: Race and Ethnic Equality (REEN), LGBT+, Disability and Wellness (DAWN), Gender, Carers, and Young Staff Network.
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