Portfolio Director, Homes (Country Living & House Beautiful)

The Role…

As the Portfolio Director for the Homes Vertical, you will play a pivotal role in shaping and driving the strategic direction of our Homes Portfolio (Country Living & House Beautiful), ensuring its growth, profitability, and market leadership.

In this role, you will work closely with the Managing Director, Good Housekeeping & Homes to identify new commercial opportunities and implement and deliver on agreed editorial and commercial strategies.

As the Portfolio Director, you will personally represent the brands at a senior client and agency level, actively engaging in sales pitches and proposals to drive brand opportunities. Your strategic vision, industry expertise, and leadership skills will be crucial in delivering exceptional entertainment experiences to our audience and driving Hearst’s success.

Main Duties…

P & L

• Fully own delivery of the P/L for your brands, taking responsibility for revenue and cost management to deliver budgeted contribution. Take an active role in building and exceeding the budget by brand, ensuring profitability and cost-effective sales policies.

Strategic vision

• Collaborate with the Managing Director and EiC to create and communicate the vision, ambition, and strategy for each brand within the Vertical. Develop business plans and brief all key stakeholders on opportunities and strategies for revenue growth.

Innovation

• Bring new products and growth projects to market by working closely with the sales, customer and diversified teams to proactively identify and create new profitable revenue opportunities for all brands within your portfolio, and be accountable for their timely delivery.

Category expertise

• Monitor and assess market opportunities, adjusting procedures and policies as needed to maximize revenue potential. Stay informed about competition across all media and provide guidance to the Managing Director on maintaining the brand's competitive edge.
• Work alongside Hearst Solutions & the Brand Diversification teams to develop and deliver strategic presentations to senior-level clients and agencies. Build and maintain relationships with senior industry contacts, identifying new revenue opportunities and fostering strategic media partnerships and event activations.

Brand Cheerleader

• Partner with, motivate and equip internal teams with the tools they need to deliver your plan- take ownership of creating, updating and sharing all relevant insight, brand plans, media packs and any brand collateral that teams need when representing the brands externally, ensure they are easily accessible.

Customer Champion

• Collaborate with teams across the business to deepen understand of your target audience, both b2b and b2c, leveraging this knowledge to drive brand opportunities. Actively support the creation and implementation of customer revenue strategies for all brands within the portfolio.

Brand Guardian

• Leverage brand equity to diversify into new products and services. Identify potential growth category areas and personally engage with the sales teams, clients, PRs, and agencies to sell the full suite of Hearst opportunities.

Inspiring leadership

• Create an open, challenging, positive, and confident environment within the team. Foster collaboration within a matrix environment, providing leadership and support to achieve shared goals.

Additional Duties

• To be an ambassador of Hearst UK and its values.
• You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.

What We Are Looking For…

• Proven track record in creating and implementing consumer and commercial revenue strategies across multi-brands and business areas, you will likely have some experience in the media industry, this would be very invaluable experience.
• Some experience of developing and growing business to business brands would be an advantage.
• Agile and proven in turnarounds.
• Excellent presentation, communication, and influencing skills at all levels.
• Strong collaborative skills, with experience working within a matrix environment.
• In-depth understanding of the brands and their respective markets.
• Ability to work with senior industry contacts, analyse client information, and identify new revenue opportunities.
• Strategic mindset with the ability to communicate plans clearly.
• Strong understanding of data and analytics to drive consumer engagement across all platforms.
• Ability to work at a fast pace, meet tight deadlines, and generate new business opportunities.

Benefits…

(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life)

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan , and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it as well as competitive Holiday Allowance & Summer Fridays!
• Take time to give back with a Charity Day and access wellbeing resources whenever you need.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.