PR Manager

Job Title: PR Manager

Department: PR and Marketing

Reporting to: Brand and Communications Director

Location: Unit A, 58-62 White Lion Street, Islington, London N1 9PP

Contract: Permanent, Full Time

A brand built on friendship and rooted in craft, Cutler and Gross was established by opticians Mr Cutler and Mr Gross in 1969. They had a vision: to pioneer a new standard of eyewear. Each frame was made by hand in the workshop above the Knightsbridge store in London.

Over 55 years on and this philosophy of craftsmanship remains unchanged. Taking place in Italy and Japan, the frames are handcrafted by a team of artisans who have spent decades honing their skills.

Today, the proudly independent eyewear brand has 6 flagship store locations in London, Bath, New York and Toronto and has over 2000 Stockists in 50 countries around the world, and online at www.cutlerandgross.com

Key Responsibilities:

• To be the main point of contact for any PR or influencer related requests.
• Design and implement PR roadmap that supports brand positioning, product launches and seasonal campaigns.
• Adept with securing high-quality coverage and editorial placements, by building on existing relationships with key media, stylists and influencers whilst establishing new contacts.
• Curate a strong celebrity and influencer product placement programme regularly suggesting talent ideas for seasonal seeding lists/projects/collaborations/campaign ideas.
• Coordinate and manage seasonal press kits, PR assets and collateral (including sample kits in house and for US agency and partners).
• Manage all sample requests and returns, supported by the Social and Brand Comms Executive.
• Review and maintain all relevant media databases/target lists. Cultivating strong relationships with both B2B and B2B media across print, digital and broadcast platforms.
• Monitor and manage all press cuttings, ensuring distribution to key stakeholders.
• Manage relations with our US PR agency and work closely with partners and B2B PR teams.
• Manage the organisation of press launches and brand activations (consumers and wholesale) events with the Marketing Manager.
• Work closely with the Brand and Communications Director on PR campaigns in line with the overall Marketing and PR strategy, working to budgets and timelines.
• Work with Brand and Communications Director on all business and brand interviews.
• Oversee Brand PR budgets, reporting and ROI.
• Collaborate with social and editorial team and align PR efforts with social content, influencer marketing and online reporting management.
• Support Brand Director on editorial and campaign shoots.

Requirements:

• Ideally 8+ years of experience in PR, preferably in luxury fashion, beauty, or lifestyle sectors.
• Strong network of media and talent contacts within the luxury and fashion industries.
• Exceptional written, interpersonal and communication skills.
• Experience managing events, media briefings, and high-profile launches.
• Strategic thinker with a deep understanding of brand positioning and storytelling.
• Ability to work in a fast-paced, environment with strong attention to detail.
• Proficiency in monitoring PR performance and producing executive reports.
• Passion for design, craftsmanship and the luxury consumer mindset.
• Must be highly organised and remain calm under pressure with the ability to multi-task and achieve deadlines across numerous projects, being part of a team and a strong collaborator.
• A genuine interest in luxury fashion, world of art, music and design.

Staff Benefits:

• Frame and sunglass allowance
• Generous friends and family discount
• Annual eye test at a Cutler and Gross store
• 25 Days holiday (+1 extra day for each additional year you work at the business -up to max of 30 days)
• Flexible hours – core hours between 10am and 4.30pm
• WFH 6 days per month (max 2 per week) – after probation
• Regular company socials

Applicants should apply with a CV and cover letter to [email protected]

We are not accepting queries or candidate applications via recruitment agencies or consultants.