Department: Marketing
Employment Type: Permanent - Full Time
Location: London
Reporting To: Rory Thomas
Compensation: £70,000 - £85,000 / year
Description
Freetrade’s mission is to become the default place to invest. Investing has been too complicated and expensive for too long, keeping millions from making the most of their savings.
We’re changing that.
We’re building our team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in.
2025 is a big year for us. In January, we announced a game-changing deal to become part of the IG Group. We’ll continue to operate as an independent business while gaining access to the resources and support of an established leader in the space.
This year, we’re accelerating our roadmap and taking our products to the next level. We’re building new features like mutual funds, bonds, and family investment tools. We’re also exploring how we can leverage AI to deliver an even better experience for our customers.
We’re looking for a
Principal Engagement Marketer to lead the strategy and execution of our engagement, reactivation, and onboarding initiatives. You’ll be at the heart of how we build long-term value with customers, owning the strategy to deepen product adoption, improve activation, and increase retention. In this role, you’ll work cross-functionally to deliver high-impact campaigns, optimise the onboarding journey, and shape how we scale engagement marketing at Freetrade.
If you’re passionate about lifecycle marketing, customer insight, and delivering measurable impact, we’d love to hear from you!
Key Responsibilities
Strategic Ownership of Engagement Marketing
- Own and lead the strategy for user engagement, reactivation, and retention - grounded in data, insight, and business goals. Identify opportunities to increase lifetime value and deepen product adoption across customer segments.
Onboarding Ownership & Optimisation
- Lead the strategy and execution of how we onboard new customers, ensuring that first experiences are seamless, supportive, and set the foundation for long-term engagement. Continuously iterate and test to improve conversion, activation, and time-to-value.
End-to-End Campaign Leadership
- Run high-impact campaigns and experiments from inception to execution. Collaborate closely with product, design, analytics, and compliance to deliver work that is insight-driven, on brand, and on time.
Autonomous Delivery & Business Alignment
- Operate with a high degree of autonomy, using your understanding of the business to prioritise and execute effectively. Ensure your work aligns with company OKRs and supports core marketing and growth objectives.
Cross-Functional Collaboration & Stakeholder Management
- Build trusted relationships across key teams, including product, engineering, operations, and compliance. Communicate clearly and proactively to influence decision-making and secure buy-in on strategic initiatives, using pyramid principles where appropriate.
Market Awareness & Strategic Input
- Stay close to market shifts, competitive moves, and customer insights. Feed relevant learnings into the broader team to shape priorities and drive smarter decision-making.
Upskilling & Knowledge Sharing
- Regularly share insights, updates, and learnings across the team to build capability and visibility. Raise the bar for strategic thinking, executional excellence, and continuous improvement within the marketing team.
Problem Solving & Leadership
- Step into ambiguous or complex challenges and lead them through to resolution. Demonstrate a proactive mindset and strong bias for action, even when projects fall outside your immediate remit.
Ownership of Standards & Timelines
- Take full accountability for your projects - setting clear goals, maintaining a high bar for quality, and delivering to timeline.
Skills Knowledge and Expertise
Experience & Leadership
- 6–8 years of experience in lifecycle, CRM, retention, or engagement marketing - ideally in B2C tech or fintech environments.
- Proven track record of leading large-scale projects or campaigns end-to-end with measurable business impact.
- Experience influencing senior stakeholders and managing cross-functional relationships.
Strategic & Commercial Acumen
- Ability to define strategy and execute autonomously within a fast-paced, high-growth setting.
- Deep understanding of how onboarding and engagement contribute to broader acquisition, monetisation, and retention goals.
- Comfortable making trade-offs, prioritising ruthlessly, and aligning work to business needs.
Execution & Problem Solving
- A strong operator with discipline and follow-through.
- Adept at breaking down complex problems, running tests, and shipping incrementally to drive progress.
- Highly organised with excellent attention to detail and time management.
Communication & Collaboration
- Skilled communicator with a clear, concise style – written and verbal.
- Comfortable presenting to and influencing senior stakeholders using structured communication principles (e.g., pyramid principle).
- Committed to team success and knowledge sharing.
Tools & Data
- An expert with lifecycle tooling (Braze, Iterable, etc.) and experience using analytics platforms (GA4, Amplitude, Mixpanel, etc.).
- Able to define and track relevant KPIs across the onboarding and engagement funnel.
Benefits & Logistics
Freetrade is the place to accelerate your career. Our benefits package and ways of working are designed to attract and retain the most talented people who are dedicated to making an impact at Freetrade.
Here’s What’s On Offer In 2025
Hybrid working culture
We’re operating in a hybrid model:
3-days in-office / 2-days from home. We believe great collaboration happens in person and our beautiful offices in central
London and
Budapest are designed to bring people together.
🏢
Office days: Monday, Tuesday, Thursday
🏡
Work from home days: Wednesday, Friday
This setup helps us stay connected, collaborate more effectively, and keep building a culture where we all do our best work together, including dedicated days for focus work.
Flexibility for those who need it: We have a hybrid working model, but life happens. If you need flexibility let's talk about it, whether you're a parent or have other care responsibilities.
Values
At Freetrade we live and breathe our values:
Honesty,
Focus and
Grit. Expect to be asked about these in your interview!
Benefits In London
- Competitive salary – carefully benchmarked.
- Holidays – 25 days plus UK public holidays. Your birthday off, plus one extra day for every year at Freetrade.
- Enhanced pension – We’ll match your contributions up to 5%.
- Group Life Insurance – Protect your loved ones with coverage at 5x your salary, ensuring financial security in any circumstance.
- Private Health Insurance - Which includes access to high quality medical care, mental health support, dental and vision plans, Wellness programs and preventative care initiatives are also provided to ensure the wellbeing of your entire family.
- Income Protection Cover – Safeguard your income with comprehensive coverage, ensuring financial stability in the event of illness or injury.
- Enhanced parental leave – Time off when it matters most.
- Flexibility for those who need it – We’re office-first, but life happens. Whether you’re a parent or have care responsibilities, we focus on output and trust you to manage your time.
- Learning & Development – We fund industry qualifications so you can grow as a financial services professional.
- Cycle to Work scheme – Get a high quality bike and gear through our salary sacrifice scheme, spreading the cost with tax free monthly installments.
- Paid Sick Leave – Receive 10 days of fully paid sick leave each calendar year.
Following the completion of our acquisition by IG Group, you can expect our benefits package to further improve as we align with the broader offerings available across the group.
Interview Process
We keep things simple and transparent. Our process typically includes:
- Initial interview – Exploratory chat with someone from the team.
- Hiring Manager interview – A deep dive into your skills and experience.
- Task Presentation – Show us how you think and solve problems.
- Executive interview – A conversation with our stakeholders, where we also assess cultural fit.
We are an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you. We're very open about what we're working on, and the best places to learn more are our buzzing community forum and our blog. 
