Principal Product Manager

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Our Functions teams are right at the centre of our business, making sure we can always get better, every day. Supporting the business with things like Marketing, Human Resources, Finance, Legal and Technology, our Functions colleagues are skilled professionals whose role it is to ensure we continue to become an indispensable partner to brands everywhere.

Job Details

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

About The Job

As Principal Product Manager, you will play a crucial role in shaping Kantar’s strategic vision by leading the adoption and direction of our new Dynamics 365 Customer Insights and Sales platform. Your work will directly influence the success of our technology transformation, driving operational efficiency, innovation, and client satisfaction across the organisation.

You’ll be responsible for overseeing the design, delivery, and global operation of Dynamics 365 Customer Insights and Sales, collaborating closely with technology, operations, and product teams. Your efforts will ensure that our systems support business goals and empower teams company-wide, making you a key contributor to Kantar’s continued growth and excellence!

Job Goals

This role will own the roadmap and lifecycle of the platform, driving engagement across sales, marketing:

Product Ownership & Strategy

• Own the vision, roadmap, and backlog for Microsoft Dynamics 365 Customer Insights and Sales
• Define and drive CRM strategies that support our stakeholder needs
• Act as the internal champion for Dynamics 365, ensuring alignment with business goals and best practices.

Stakeholder Engagement

• Partner with marketing and sales teams to gather and prioritize business requirements.
• Translate user needs into clear product requirements and functional designs.
• Align platform development with departmental metrics.

Delivery & Optimization

• Manage and prioritize the CRM product backlog, enhancements, and integrations.
• Work with IT, developers, and vendors to ensure successful feature delivery and adoption.
• Continuously evaluate and improve workflows, dashboards, automation rules, and customer touchpoints within the platform.
• Promote a data-driven culture by ensuring high-quality CRM data and encouraging adoption of reporting and analytics tools.

Ideal Skills & Capabilities

• Proven expertise managing CRM platforms, especially Dynamics 365 or similar systems (such as Salesforce or HubSpot), with a strong grasp of CRM workflows from lead generation to customer journey mapping. (Drives Results)
• Hands-on experience with Dynamics 365 modules—Sales, Customer Insights —or a comparable suite, and the ability to translate business needs into actionable product enhancements. (Customer Focus)
• Practical familiarity with Microsoft Power Platform (Power Automate, Power Apps, Dataverse) to optimise and automate business processes. (Tech Savvy)
• Demonstrated ability to prioritise and deliver impactful CRM improvements through agile methodologies, backlog management, and sprint planning. (Plans and Aligns)
• Adaptability and resilience working in fast-evolving environments, with a passion for driving platform adoption and leading post-launch improvement initiatives. (Optimises Work Processes)

Join us to shape the future of CRM at the heart of Kantar’s technology transformation.

Please be aware, the majority of our roles are hybrid, working three days a week in our office.

We’re not able to offer visa sponsorship or help with relocation support for this role. Please make sure you’ve got the right to work in the country where this role is located before applying.

What part of Kantar might I be joining?

You’ll be joining our technology team, right in the middle of our tech revolution. We’re undergoing the largest technology transformation Kantar has ever seen, investing in new AI and cloud technologies. By modernizing all our tech systems, we can respond our clients' needs faster and more efficiently – and keep Kantar as a market leader for insights.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.