Position Overview
Insulet Corporation is one of the fastest growing medical device companies, thanks to the global success of the Omnipod® System in reducing the daily burden for people living with diabetes.
We are seeking a strategic and commercially minded Product Lifecycle Marketing Manager, International Marketing to join our International Marketing team. This person will build and contribute to a strong team culture focused on energizing, speaking-up, collaboration, innovation and delivery.
This pivotal role will manage the marketing activities that support product lifecycle of both the Omnipod portfolio products and third-party products and platforms that support Omnipod. The primary objectives of the role will ensure we are offering a seamless process and positive experience to our customers (both HCP and DTC) as we help them to navigate through the product lifecycle stages and transitions, which may include upgrades and updates with both physical product and digital platforms within our portfolio of products.
The focus will be on developing and executing the marketing strategy, marketing communications and tactical marketing activities to deliver against portfolio optimization, product conversion, and retirement strategies, ensuring seamless transitions while safeguarding customer loyalty and minimizing brand attrition.
This role will lead cross-functional marketing and communication planning to ensure timely and effective execution of product changes. The scope includes both HCP and DTC channels across all global markets (excluding the USA). The successful candidate will have strong communication and collaboration skills as they will need to work closely with rest of the International Marketing Team, as well as the Global Franchise teams, Global Marketing, Country Marketing, Legal, Medical, Regulatory, Market Access, Supply Chain, Customer Support & agency partners.
Responsibilities
- Collaborate with Global Franchise, International and local commercial teams to align lifecycle decisions with business goals and customer needs.
- Develop and implement lifecycle strategies and communication plans for product upgrades, conversion and retirement of products.
- Design and execute conversion strategies that guide customers from legacy to new products with minimal disruption.
- Develop marketing and communication plans to support product transitions, ensuring clarity and continuity for customers.
- Partner with Sales, Customer Service, and Digital teams to manage customer migration and minimize churn.
- Define KPIs to measure lifecycle performance and customer retention during transitions.
- Analyse product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement.
- Drive portfolio simplification initiatives while maintaining brand equity and customer satisfaction.
- Ensure alignment of messaging, timing, and execution across all touchpoints.
- Lead stakeholder engagement sessions to communicate lifecycle plans and gather feedback.
- Identify risks associated with product transitions and develop mitigation plans.
- Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed.
Preferred Skills & Competencies
- Experience with email marketing and CRM preferred.
- Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across the organization.
- Proven writing skills to a professional audience
- Demonstrated ability to work cross functionally and align others behind a program or activity with strong project management skills
- Outcomes & action oriented
- Ability to take ownership and accountability for wide-ranging project needs
- Ability to deliver programs on time & on budget
- Ability to analyse data to assess performance & impact
- Demonstrated ability to manage concurrent, complex and projects required with internal and external stakeholders
Education And Experience
- Bachelor's degree required (with a concentration in Marketing preferred).
- Demonstrated experience marketing healthcare products – either through a Field Sales Team experience or other channels
- Demonstrated experience in helping develop & implement marketing campaigns to drive conversation and build brand equity
- Experience with Digital Marketing in the healthcare environment including understanding of digital media channels, digital creative, digital KPIs and metrics, social media management, website optimization (SEO) and CRM/email marketing preferred
- Experience working within a regional or global team preferred.
- Prior experience of working within Diabetes (or similar health related industry) preferred.
- Prior experience of developing communications within a regulated environment (eg. Pharmaceuticals, Medical Devices, and Consumer Healthcare).
- Experience working with Veeva Vault and/or Salesforce would be an asset.
- Fluent in English – and 1 additional language (e.g. German, Dutch, Italian, Spanish) would be an advantage
Travel
- This is a regional role, across multiple geographies, so periodic travel will be required – this will be to attend meetings in key markets, attend trade shows/conferences, join in market sales meetings or attend research.
- Travel is estimated at up to 25% but will flex depending on business needs
Additional Information
- The position is a hybrid role (min. 3 days in the office) or full-time in-person at our UK office, based in Hammersmith
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
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