Product Marketing Executive

As we continue our mission to make people and nature happy through re-inventing chocolate, we’re looking for a Product Marketing Executive to join our Marketing Team on a fixed-term contract basis until the end of December 2025.

This role is right at the heart of how we position and market our product categories to customers. Working as part of the Campaign and Category Marketing Team, you will play a key part in delivering product insight, naming, positioning and key messages along with developing and delivering new product launch plans.

As Product Marketing Executive, you will be responsible for working collaboratively with our sales and marketing channels to plan and execute high quality product launches ensuring that each launch drives maximum commercial and brand impact.

Working closely with our Marketing Campaign Team, you will support in ensuring that we are focused on the categories and product launches that will drive both commercial performance and brand differentiation. For our in-life product categories you will review market trends and customer feedback, ensuring that our positioning and marketing assets are relevant and up to date alongside bring consistently executed across channels – including the regular update of toolkits for core and seasonal ranges.

As well as a competitive salary and a range of company benefits, you’ll receive 50% discount on all products, and a 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.

Here at Hotel Chocolat, we've adopted hybrid working. This means you’ll join us on site for three days a week, and for the other two days – you can work from wherever you like! The on-site location for this role is our support office, ‘Mint House’, in Royston, Hertfordshire. Our home from the very beginning, it’s just off the A505 and 10 minutes’ walk from Royston train station, with direct rail links to London King’s Cross.

What you’ll be doing….

• Work with the Product Marketing Manager and category teams to develop the insight, naming, positioning and key messages for all new products and in-life product changes.
• Manage the marketing critical paths for all new product launches and in-life product changes, from brief to execution, making sure all channels are consistent and timely.
• Work with all channel owners to build and execute a go to launch plan with key commercial goals and channel considerations.
• Work closely with design, photography and copy – own the briefs for category marketing to ensure product marketing copy, descriptions, key messages, photography and launch designs are on brief, timely and on brand.
• Manage the day-to-day product photography budget, ensuring spend is managed and that all POs are raised.
• Co-ordinate and present learnings and implement improvements post campaign or launch.
• Create and maintain marketing toolkits for all product categories ensuring that they are executed effectively across all channels. Refresh and update as needed based on changing market conditions and customer feedback.

Who you are…

Essential

• Managing an annual marketing plan and project critical plan across multiple sales channels.
• Experience in developing product positioning, messaging guides and executing go to market launch plans.
• Demonstrable experience of working with creative agencies or in-house design teams to develop campaigns.
• Experience in a consumer brand with a wide product range and direct sales channels.

Desirable

• Demonstrable experience of working on a medium to large scale new product launch from idea inception to market execution.
• Hands on experience of a marketing/customer facing channel e.g. digital, retail, CRM, paid media, PR or social or in brand management.

Who are we?

We’re one of the UK’s favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol and our pioneering drinking chocolate system, the Velvetiser™.

A cacao pod takes years to grow – it can’t be rushed if it’s going to be just right for our products. The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.

Now, we’re market leaders in the industry. What began as an online-only business grew to over 140 stores across the UK, and we’re still growing… Today, we’re multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers and suppliers all benefit from the success we make together.

To learn more about us and read about our People Pledge – our commitment to equality, diversity and inclusion – click here: hotelchocolat.com/uk/engaged-ethics/our-people.html