Product Marketing Lead (B2B)

Join Proton and build a better internet where privacy is the default

At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online

.
Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organizations to take control of their personal data, break away from Big Tech’s invasive practices, and defeat censorship. Our work impacts hundreds of millions of lives, from activists on the front lines defending freedom to leaders in governments protecting sensitive information. In some cases, Proton’s services have even been instrumental in saving lives by enabling secure and private communications in high-risk situation

s.
Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries, from the world's top companies and universities. We value intelligence, learning potential, and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density. Proton has become profitable and reached scale without relying upon VC funding, largely due to superior talent that allows us to do things faster, more creatively, and more efficient

ly.
We have a global mindset and big ambitions but remain a start-up at heart. We value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd? Join us and do work you can truly be proud of. Check our social media pages to learn more about us: Twitter, Reddit, Instag

ram.
The

role:
We are looking for a senior B2B marketer to define and lead the B2B marketing strategy across Proton’s full suite of privacy-focused products. You will play a critical role in shaping how thousands of businesses—starting with prosumers and entrepreneurs to small and mid-size SMBs—discover, evaluate, and adopt Proton’s secure communications and cloud

tools.
This role is ideal for someone coming from a smaller B2B or SaaS company who has experience building marketing capabilities from scratch and thrives in fast-paced, high-ambiguity environments. You’ll lead everything from defining the overall B2B marketing strategy to getting into the details of what content to build and which channels to test. You will also help shape how we build our new B2B marketing team and outbound sales motion, working closely with our Chief Operating Officer and other senior leaders. You must be comfortable managing executive stakeholders, negotiating priorities, and juggling multiple workstreams across a complex and rapidly evolving product por

tfolio.
What you

• will do:
  Define audience segmentation, messaging, and positioning for the prosumer, entrepreneur, small business, and mid-mark
• et buyer.Own and develop the go-to-market strategy for Proton’s B2B offerings across email, VPN, file storage, password management, and
• calendar.Build and scale B2B marketing programs from the ground up, focused on demand ge
• neration.Guide and prioritize the development of high-impact marketing content and experiments with new channels to identify wh
• at works.Collaborate closely with the Chief Operating Officer and executive leadership on strategic decisions and new ini
• tiatives.Shape how we build the B2B marketing team and outbound sa
• les team.Communicate effectively with executive stakeholders and serve as a strategic thought partner across product, sales, customer success, and m
• arketing.Establish KPIs and deliver clear reporting on campaign effectiveness and busines

s impact.
What we need

• from you:
  10+ years of experience in B2B marketing, ideally at a smaller SaaS company where you built capabilities fr
• om scratch.Experience targeting and converting prosumers, entrepreneurs, and SMBs, with a path to mid-ma
• rket scale.Proven success developing full-funnel marketing programs that deliver leads a
• nd revenue.Executive presence and experience managing up to senior
• leadership.Comfortable defining strategy while also rolling up your sleeves
• to execute.Strong understanding of go-to-market fundamentals, including segmentation, positioning, content, and
• demand gen.Skilled at navigating multiple stakeholders, managing competing priorities, and driving cross-functional
• alignment.Hands-on, analytical, and deeply custom
• er-centric.Passion for building privacy-focused technology that makes a meaning

ful impact.
Ni

• ce to haves:
  Experience working with MSPs
• and resellersTeam manageme

nt experience
Even if you don’t meet all the requirements listed above, but feel you could still be a great fit, pleas

e still ap

• ply.
  Why Proton
  Office First: Collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje, and Taipei. You can also enjoy working from home up to 30% of the time, while enjoying great company during our three core day
• s in the office.Technology: We provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to ach
• ieve your goals.Food: Lunch and snacks are provided by Proton every day
• at our offices.Transport: We will always support our employees with transport costs through subsidizing public transport, bike allowances, or parking spaces based on your
• office location.Stock Options: At Proton, we are all owners of the company and you get stock options w
• hen you join us.Flexible Working: You can define your own working hours as long as it works wit
• h team meetings.Learning and Development: We are committed to your professional growth. Proton offers various learning opportunities, including training programs, conferences and events, and con
• tinual learning.Employee Benefits: Comprehensive health insurance plans, competitive retirement savings options, generous vacation and leave policies, and we
• llness programs.Work that Matters: Proton is a community-first organization, started with the support of a crowdfunding campaign and built with community input. To this day, Proton’s only source of revenue is user subscriptions. Over 100 million people trust and support Proton, and we put our users and community first in everything we do. Read more about

our impact here.
Check our social media to learn mo

re about Proton: LinkedIn ,R

eddit ,X, YouTube
Our Commitment to Diver

sity and Inclusion
At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background, feel valued and empowered. We strive to create equal opportunities, promote open dialogue, and support continuous learning to ensure every voice is h

eard and respected.If you need any extra support or reasonable adjustments during the hiring process, please let your t

alent partner know.
Cand

idate Privacy Notice
When you apply for a position, refer a candidate, or are considered for a role at Proton Technologies AG (Proton, we, us, or our), your information is stored in Greenhouse, in accordance with their Service Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your b

ackground and skills.If we no longer have a legitimate business need to process your information, we will either delete or anonymize it. Should you have any inquiries about how we use or manage your information, or if you wish to access, correct, or delete your data, please cont

act our privacy team.
Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequ

ently hired by Proton.
To learn more about our privacy policy, please visit o