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The Role
We’re looking for a dynamic and proactive Product Marketing Manager to join our team and take ownership of how our products show up in the market. This role is ideal for someone with a technical background in the bandwidth infrastructure industry who is ready to lean into a more customer-facing, people-centric, and strategic role.
As the bridge between Product, Sales, and Marketing, you’ll be responsible for creating and executing go-to-market (GTM) strategies, positioning our product suite effectively, enabling our sales teams, and ensuring that our voice in the market reflects a deep understanding of customer needs and industry trends.
What will you be doing?
Market Research & Customer Insights
- Be the voice of the customer internally by conducting market & industry research, competitive analysis, win/ loss interviews and persona development. Regularly provide insights into customer pain points and buyer journeys to influence product roadmap and messaging. Present your findings to product management.
- Be the voice of Products into the market by developing clear, compelling product messaging and positioning that resonates with target segments.
- Train customers on “why euNetworks, why now”.
Positioning, Messaging & Product Narrative
- Create and maintain single-source-of-truth documentation for our product suite: value props, key differentiators, proof points, use cases.
- Own product positioning and craft clear, differentiated, and customer-centric messaging for each product and audience segment.
- Use mastery of storytelling to translate complex technical capabilities into clear, compelling customer-centric value.
- Lead internal training sessions on product features, differentiators, and messaging.
Go-to-Market Strategy & Execution
- Own the GTM plan for product launches and lifecycle marketing, including campaign levers, events, and activation activities.
- Work closely with Product and Marketing teams to craft impactful, customer-centric launch messaging.
- Collaborate with Sales, Product, and Demand Gen to translate GTM plans into pipeline growth and product adoption.
Sales Enablement & Training
- Partner with the Marketing Director to transform messaging into powerful Sales Enablement: pitch decks, landing pages, web copy, case studies, battlecards, competitive positioning guides and videos.
- Serve as the lead trainer and build onboarding toolkits for Sales and Sales Engineering to confidently articulate euNetworks’ product value.
Key Relationships
- Internal Customers: Sales, Business Development, Sales Engineering
- Strategic Alliances: Marketing, Product Management
What do we want from you?
- A degree plus quality work experience, or an apprenticeship and follow-on quality work experience, in a technical, R&D, product development or engineering role relating to DWDM, Ethernet and/or IP networks.
- Excellent communication, presentation, and stakeholder management skills.
- Experience of creating effective GTM plans and/or working cross-functionally with Sales, Marketing, and Product teams is desirable (and will be considered as a plus) but we have a host of internal mentors at Product and Marketing Manager/Director level to support you should you not.
- You bring either technical (whether in engineering, sales engineering, R&D, or a technical product role) or B2B product marketing expertise in the bandwidth infrastructure industry—you’re ready to pivot into a role that is more internal and external customer focussed, which combines strategic thinking, empathy, and cross-functional collaboration.
- You take an active interest and have a passion for writing and messaging - if you have experience writing blogs, magazine articles, whitepapers etc. (on any subject) that would be brilliant.
- You thrive in fast-paced environments and are energised by building clarity, momentum, and alignment.
- You're a self-starter with a hands-on attitude and a passion for making complex products approachable and compelling.
- Exceptional communication, stakeholder alignment, and cross-functional collaboration skills.
- You have fire in your belly to make a difference.
If this position is of interest but you don’t think you meet all of the criteria listed, please consider applying still. euNetworks looks to recruit people with the right attitude, potential and ambition and for the right candidate, we will provide further training and support to enable you to develop in the role.
