Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.
Join us in contributing to our continued success!
Ready to own the voice of the product in a high-impact, high-growth environment? Join us at Expana.
You’re a strategic, commercially minded product marketer who thrives at the intersection of customer needs, product value, and market opportunity. You’re driven by results, and by doing meaningful work with people who share your passion for excellence.
You bring curiosity, clarity, and confidence to everything you do. Whether you’re crafting go-to-market strategies, enabling sales teams, or refining product messaging, you know how to make complexity simple and strategy actionable. You’re hands-on, adaptable, and eager to make a difference.
As a Product Marketing Manager at Expana, you’ll play a critical role in shaping how our solutions are positioned and perceived in the market. You’ll work cross-functionally with product, sales, content, and customer success teams to bring new products and features to life, and drive measurable commercial impact.
If you're passionate about market intelligence, emerging tech, and driving real-world results through storytelling and strategy, this is your opportunity to lead from the front.
Key Responsibilities
- Messaging & Positioning
- Create compelling messaging and value propositions that clearly communicate our product benefits
- Leverage analytics, customer insights, and market trends to refine messaging and GTM strategy
- Ensure consistency across all customer touchpoints
- Turn complex features into clear, benefits-led narratives
- Content Development
- Partner with content teams to create impactful assets—sales decks, whitepapers, case studies, etc.
- Own product storytelling, with a focus on use cases, differentiation, and outcomes
- Market Intelligence
- Conduct competitor analysis, win/loss reviews, and customer interviews
- Feed insights directly into product development and marketing plans
- Go-To-Market Strategy & Execution
- Lead GTM planning for new products and major feature releases
- Coordinate efforts across sales, product, and marketing teams
- Develop onboarding and adoption strategies that increase feature usage and retention
- Support Customer Success with expansion and upsell opportunities
- Performance & Analytics
- Define success metrics for product marketing activities
- Monitor and report on performance to inform and optimise future strategy
What You’ll Bring
- 4+ years of product marketing experience, ideally in tech, SaaS, or DaaS
- Experience with enterprise B2B products, especially subscription-based platforms
- A strong commercial mindset and a track record of supporting revenue growth
- Excellent storytelling, writing, and presentation skills
- Familiarity with SEO and marketing content best practices
- Industry knowledge in supply chain, commodities, market intelligence, or agrifood (ideal)
- A self-starter attitude with a bias for action and a drive to exceed goals
At Expana, we’re redefining how businesses engage with market intelligence. We’re a fast-moving, mission-driven team committed to innovation, insight, and impact. You’ll have room to grow, freedom to innovate, and the chance to shape a category that’s evolving fast.
Ready to make your mark? Apply now and let’s build the future of market intelligence together.
Our Core Values at Expana
At Expana, we take great pride in our core values, which guide our actions and shape our culture:
Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.
Connected: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.
Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.
Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.
In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.
It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.
