Product Marketing Manager
Company
Location
London, England, United Kingdom
Posted At
7/29/2025
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Description
About Plum
Hey! Were Plum, your smart saving and investing app on a mission to help grow money for life. Whether youre stashing the cash for tea and toast in your first home or catching some rays during retirement, Plums got your back.
Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI thats the magic of Plum! As recognition for our work, weve received awards from the likes of Deloitte, Finder, and more.
Thats all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now were looking for more brilliant people to join us on our journey.
About The Role
Were looking for a Junior to Mid-level Product Marketing Manager to support the launch of new products and drive engagement with existing ones.
You'll sit in the Product Marketing team and work closely with Product, Design, Research, CRM, and Performance to bring our features to life, from initial insight to market launch.
Your job is to deeply understand our users and help shape how we position and communicate our savings and investment products, ensuring they resonate with the people we build them for.
This is a great opportunity if youre looking to grow into a bigger product marketing role. Youll get mentorship and ownership, but youll be expected to embrace a fast-growth and fast-paced startup environment with evolving priorities.
What Youll Do
Lead go-to-market strategy
Hey! Were Plum, your smart saving and investing app on a mission to help grow money for life. Whether youre stashing the cash for tea and toast in your first home or catching some rays during retirement, Plums got your back.
Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI thats the magic of Plum! As recognition for our work, weve received awards from the likes of Deloitte, Finder, and more.
Thats all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now were looking for more brilliant people to join us on our journey.
About The Role
Were looking for a Junior to Mid-level Product Marketing Manager to support the launch of new products and drive engagement with existing ones.
You'll sit in the Product Marketing team and work closely with Product, Design, Research, CRM, and Performance to bring our features to life, from initial insight to market launch.
Your job is to deeply understand our users and help shape how we position and communicate our savings and investment products, ensuring they resonate with the people we build them for.
This is a great opportunity if youre looking to grow into a bigger product marketing role. Youll get mentorship and ownership, but youll be expected to embrace a fast-growth and fast-paced startup environment with evolving priorities.
What Youll Do
Lead go-to-market strategy
- Own GTM planning and execution for savings and investment products
- Develop user-informed messaging and positioning frameworks
- Support pricing and packaging decisions
- Align cross-functional teams to deliver cohesive GTM plans
- Understand user engagement patterns and unmet needs
- Feed customer insights into product strategy and roadmap
- Refine customer segmentation and identify high-value user groups
- Execute campaigns with CRM and Performance teams that drive adoption
- Own competitive intelligence and deliver actionable insights
- Maintain consistent messaging across all touchpoints
- Track product marketing KPIs and optimise based on learnings
- Act as an internal product expert and advocate
- Have 2+ years of relevant experience in product marketing in high-growth and fast-paced environments
- Are customer-obsessed and insight-driven. You dig into data and research to understand what makes people tick
- Can craft clear, compelling messaging that speaks to real customer needs
- Have strong communication skills and can build relationships across Product, Marketing, and Engineering
- Know your way around a go-to-market plan and understand the product & customer lifecycle
- Can balance creativity with analytical thinking, using data to guide and measure your work, and always be on the lookout for new opportunities to tackle customer problems
- Proficiency in using data and insights to inform product and GTM strategy
- Experience in B2C product marketing is required
- Experience in Fintech, Gaming and subscription-based companies is a plus
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