Product Marketing Manager - IP Solutions
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Job Overview
As experienced and driven Product Marketing Manager, you will support our growing Intellectual Property portfolio and help to shape and execute our go-to-market strategy for our IP solutions, ensuring alignment with revenue growth, customer retention and satisfaction goals
.
Your responsibilities will span product launches, cross-functional enablement and strategic marketing initiatives that highlight our value to customers and strengthen our leadership in the marke
t
. Key Responsibiliti
- es
Conduct market research, competitor analysis, and win/loss intervie - ws.Monitor industry trends and translate insights into product and messaging recommendatio
- ns.Develop and maintain buyer person
- as.Manage product launches and releases, including coordinating cross-functional teams and ensuring successful executi
- on.Lead the development of product positioning and messaging. Work closely with the product & engineering tea
- ms.Define unique value propositions for different customer segmen
- ts.Develop and maintain strategic messaging frameworks aligned with buyer person
- as.Work with content and demand gen teams to create thought leadership and funnel specific asse
ts.
Key Delivera
- bles
Coordinated launch and release p - lans.Creation of assets (e.g., landing pages, webin
- ars).Strategic messaging framew
- orks.Documented value propositions for customer segm
- ents.Thought leadership and funnel-specific content as
- sets.Sales tools: pitch decks, one-pagers, battlecards, case studies,
etc.
Skills & Expe
r
- ience Bachelor’s degree or experience in B2B technology organisation is req
- uired.3-5 years of experience in Product Marketing or Product Management within a mid-to-large sized corpor
ation.
It would be great if you al
- so had…Product Marketing experience in software, data or s
- ervicesPrior experience working in the IP (intellectual property) in
- dustry.B2B Product Marketing exp
- erienceExperience with a global/multi-national matrix organ
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